Nothing But the Truth: Telling True and Powerful Stories from Market Research Data

Nothing But the Truth: Telling True and Powerful Stories from Market Research Data Newcomers to market research should welcome this book. It provides an easy to follow account of the way today's market researchers - working in an holistic way across both qualitative and quantitative evidence - now interpret and apply evidence to the decision-making process. The book will be particularly helpful to those responsible for training agency and client staff in 'new' market research, and for lecturers keen to include practical accounts of how the industry is now operating.

Authors: Smith D.V.Pages: 251     Year: 2004

Tags: telling nothing market truth powerful research stories
   

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