Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Market overview: dog grooming salons in a mid-sized town
Competitor comparison
| Competitor | Format | Full groom, medium dog | Online booking | Opening hours | Extras | Reviews (avg / count) |
|---|---|---|---|---|---|---|
| Waggy Tails Salon | Salon, town centre | £52 | Yes | Tue–Sat 9–17 | Teeth cleaning £8 | 4.8 / 312 |
| The Groom Room | Salon + daycare | £58 | Yes | Mon–Sat 8–18 | Daycare £28/day | 4.6 / 190 |
| Pawfect Cuts | Home-based groomer | £40 | No, phone only | By appointment | — | 4.9 / 64 |
| Fluff & Buff | Salon in pet store | £45 | Yes | Daily 10–18 | 10% off pet food | 4.1 / 141 |
| Silver Coat Spa | Premium salon | £70 | Yes | Wed–Sun 9–16 | Blueberry facial £12 | 4.7 / 88 |
| Valley Mobile Grooming | Mobile van | £60 | Form, reply in 48 h | Mon–Fri | — | 4.3 / 37 |
Sources
| Competitor | Where the data comes from | Checked |
|---|---|---|
| Waggy Tails Salon | Website price page; map listing reviews | 08.09.2026 |
| The Groom Room | Website; social media price post from August | 08.09.2026 |
| Pawfect Cuts | Social media page; price confirmed in a reply to a public comment | 09.09.2026 |
| Fluff & Buff | Pet store website, grooming section | 09.09.2026 |
| Silver Coat Spa | Website price list (PDF) | 09.09.2026 |
| Valley Mobile Grooming | Website; map listing | 10.09.2026 |
Key findings
- Price range for a medium dog is £40–70, with most salons at £45–58.
- Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
- Instant online booking is standard for salons; phone-only booking is now the exception.
- Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.
Opportunities for Tidy Paws
- Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
- Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.
Honest limits
- Prices are list prices; discounts and size surcharges may differ in practice.
- Review counts reflect public listings on the dates checked, not total customers.
- No data on revenue or market share is publicly available for these businesses.
Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.
The client and all details are made up.
About this service
Before you expand a category, it helps to see what your competitors actually stock in it: how many items, at which price points, which brands, sizes and variants, and where the shelf is empty. We go through the category pages of the stores you name and build an assortment table by subcategory and price band, counting items and noting own-label products, bundles and stock gaps. You see where the range is crowded and where there is room for you.
What is included
- What you getAn assortment matrix with item counts by subcategory and price band for each competitor, brands carried, own-label share, gaps and a short note on opportunities, with links to the category pages and the date checked, as text you can copy or download as a file.
- Items by subcategoryCounted per competitor
- Price bandsEntry, middle, premium
- Brands and own labelWho relies on what
- GapsWhere the range is thin
- Opportunity noteWhere you could stand out
How it works
- 1BriefYou name the category and competitors
- 2ResearchWe count and group their range
- 3DeliveryYou get the matrix and notes
What we need from you
The category and its subcategories, the competitor stores (links), your current range if you have one, price bands you care about and the country.
We will ask you:
- Which category should we analyse?
- Which competitor stores, with links?
- What do you stock in this category now?
- Which price bands should we use?
Compare packages
| Packages | BasicUp to 3 competitors$15 | StandardUp to 6 competitors$29 | PremiumUp to 10 competitors$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Competitors | up to 3 | up to 6 | up to 10 |
| Columns | up to 6 | up to 8 | up to 10 |
| Subcategories | up to 5 | up to 10 | up to 15 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
How is this different from a price comparison?
A price comparison matches your exact items with rivals. This shows the shape of their whole range: how many items, which bands and where the gaps are.
Can you analyse a marketplace seller?
Yes, if their store page is public. Very large catalogues are sampled by subcategory, and we say how.
Do you include stock levels?
Only what the page shows, such as out of stock labels on the date checked.