Blog
Guides and tips on writing, SEO, social media and ordering work with a fixed price and deadline.
Voice-over for videos and presentations: how to prepare the text
How long a script should be for each minute, how to write for the ear, how to mark pauses and tricky names, and what to check before the audio goes into a video.
Proofreading vs rewriting: what each one fixes and when you need it
What proofreading changes and what it leaves alone, when a text needs rewriting instead, and how to tell which one to order before you publish or send it.
Code review: why a website or app owner needs one
Why a second look at the code behind your site or app pays off, which problems a review finds, and how to prepare the code and the questions for it.
A Google Ads campaign plan before the first launch
How to split a first Google Ads search campaign into ad groups, pick keywords and match types, collect negative keywords and write ads within the limits.
An HTML template for your email newsletter
Why newsletter emails are built differently from web pages, what a good HTML email contains, how it should look on a phone and how to test it before sending.
An icon set for a website or app: how to plan and order it
Which icons you actually need, how to pick one style for all of them and what to describe in the brief so the set looks consistent on every screen.
Checking a contract before you sign: what to look at
Payment, deadlines, liability and the way out: the clauses to read carefully in a lease, a client agreement or a supplier contract before you put your name on it.
A scan, PDF or photo of a document: how to turn it into Word or Excel
Why a PDF is hard to edit, how to tell a text PDF from a scan, and what to prepare to get an editable Word file or a clean table from your documents.
A manuscript critique: what it gives an author
What an editorial critique covers, how it differs from proofreading and line edits, and how to prepare your story or chapters to get useful, honest feedback.
Formatting a reference list and citations: a practical guide
How APA, MLA, Chicago and Harvard differ, what data each source needs and how to keep in-text citations and the reference list in step with each other.
A website scraper: how to collect data from the web
What a scraper does, which data it can collect, how to describe the pages and fields you need, and the rules to follow before you collect anything.
Lifestyle product photos: when a white background is not enough
Why buyers want to see a product in a real setting, which scenes suit which goods, and what to prepare so a lifestyle picture looks natural and honest.