Blog
Guides and tips on writing, SEO, social media and ordering work with a fixed price and deadline.
Pitch deck structure: the 10 slides investors expect
Which slides investors look for, how to design a deck people read to the end and which mistakes to avoid at a first meeting.
Keyword research for a website: a 5-step guide
How to collect search queries, group them by the pages of your site and turn the result into a work plan and a content plan.
How to write an SEO article brief: a 7-point checklist
What to put in the assignment so the article matches what readers search for the first time: goal, keywords, competitors, structure and how to approve the result.
SEO audit: the 10 most common issues it finds
Blocked pages, duplicates, slow loading and seven more issues that keep a site from getting visitors from search.
How to write a sales proposal people read to the end
A six-part proposal structure, common mistakes and a quick checklist before you send it to a customer.
How to name a business: 6 checks before you decide
How to prepare a naming brief, which types of names exist and what to check before you order a logo.