Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Naming: names and slogans for a mobile dog-grooming van
Shortlist: top 5
| Name | Why it works | Watch out |
|---|---|---|
| Pawstop | Says what it is: the grooming stop comes to you. Short, easy to spell, fits a van door. | Check that it is not read as "paw stop" in a negative sense; we think the context makes it clear. |
| Tidy Tails | Friendly, alliterative, instantly understood by any dog owner. | Common pattern; check local registers early. |
| Driveway Groom Co. | Explains the unique point (no salon trip) in the name itself. | Longer; works best with a short logo mark. |
| Fetch & Fluff | Playful but not silly; "fetch" hints at coming to you. | The "&" needs to be written out in the domain. |
| Little Wash Wagon | Cosy, memorable, good for a family audience. | Sounds small-scale if you plan to add vans. |
Full list (excerpt)
Descriptive: Driveway Groom Co., Doorside Grooming, The Groom Van, Curbside Coats Playful: Fetch & Fluff, Tidy Tails, Sudsy Pup, Wag Wagon, Fluff Bus Short and brandable: Pawstop, Groomly, Furo, Trimbo Warm and personal: Little Wash Wagon, Good Boy Grooming, Neighbourly Paws
Slogans
- "The salon comes to your door." Clear and practical; the strongest for the van itself.
- "Less stress for them. Less driving for you." Speaks to both the dog and the owner.
- "Clean dogs, no car rides." Short; great for ads and flyers.
- "Fresh from your own driveway."
- "Grooming, delivered."
Our recommendation
Pawstop with the slogan "The salon comes to your door." The name is short enough for a large van graphic and a phone answer ("Hi, Pawstop!"), and the slogan explains the service to someone who sees the van parked on the street for three seconds.
Before you decide: check the business name register, trademarks in your country and domain availability. This package does not include those checks.
Client: a groomer launching a mobile grooming van that comes to the customer's driveway Brief: warm, a little playful, easy to say over the phone and to read on the side of a van; no puns that sound cheap Delivered: 25 names in 4 groups and 5 slogans. Below: the shortlist with reasoning and an excerpt of the full list.
The client and all details are made up.
About this service
By the time founders ask for a second opinion they usually have a shortlist and a favourite, and the favourite often has a flaw they have stopped noticing: two words that run together into a third, a letter people double, or a spelling that only works if you have seen it written. We rate each domain on your list against the same criteria, including the radio test, spelling ambiguity, length, hidden words, unwanted meanings in major languages and how well the extension fits. You get a ranking with reasons and, in higher packages, close alternatives for the weak ones.
What is included
- What you getA scoring table for your domains with a mark and a comment for each criterion, a final ranking with a recommendation, and alternatives for weak candidates in the higher packages. You get it as text on the order page that you can copy or download.
- Radio testCan someone type it after hearing it once
- Hidden wordsWords that appear when letters run together
- Meanings abroadUnwanted readings in major languages
- Typo riskDoubled letters and lookalike spellings
- Clear rankingA recommendation, not just scores
How it works
- 1ListYou send your candidates
- 2RatingWe score each one on the same criteria
- 3DecisionYou pick with the risks in view
What we need from you
Your list of domains, what the business does, the markets and languages that matter and which candidate you lean towards and why.
We will ask you:
- Which domains are on your shortlist?
- Which markets and languages matter?
- Which one is your favourite, and why?
Compare packages
| Packages | BasicUp to 5 domains$10 | StandardUp to 10 domains$20 | PremiumUp to 20 domains$39 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Domains rated | up to 5 | up to 10 | up to 20 |
| Criteria | 8 | 8 | 8 |
| Alternatives for weak ones | No | up to 5 | up to 10 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you also suggest new names?
In Standard and Premium you get close alternatives for the candidates that score badly. For a fresh list, order domain name ideas.
Is the rating objective?
The criteria are the same for every domain and explained in the table, so you can see why one scores lower. Taste still matters, so the final call is yours.
Do you check trademarks?
No, a trademark search is not included. Before you register or launch a name, check it in the trademark register of your country or with a lawyer.