Franchise decksOriginal

Franchise opportunity presentation for future franchisees

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Franchise opportunity presentation for future franchisees

Example result

Example for the Standard package

Presentation: investor pitch for a neighbourhood coffee roastery

Slide outline

1. Title — Ember Street Roasters: fresh coffee for the whole east side. Founders' names, date.

2. The problem — Local cafés buy beans roasted weeks ago. Customers notice: 62% of our survey respondents say "freshness" is why they switched to us.

3. What we do — We roast in small batches every morning and sell within 7 days. Three pillars: freshness, transparent sourcing, a café people come back to.

4. Traction — Chart: monthly revenue Jan 2025 → Sep 2026, from $18k to $41k. Key number in large type: +128% in 20 months.

5. Customers — 1,400 loyalty members; 38% visit at least weekly. Quote card from a regular.

6. The market — East side: 3 neighbourhoods, ~60,000 residents, 22 cafés, only 2 roast their own.

7. The opportunity — Wholesale to cafés and offices: 14 businesses already asked to buy our beans.

8. The plan — Second café in Millbrook (lease offered, 1,100 sq ft) + wholesale line with a new 15 kg roaster.

9. Unit economics — Table: average ticket $7.40, gross margin 68%, café break-even at month 9.

10. Financial forecast — 3-year table: revenue $520k → $1.1M; EBITDA turns positive in year 2.

11. Use of funds — Pie chart: fit-out 45%, roaster 25%, working capital 20%, marketing 10%.

12. The team — Two founders, head roaster with 9 years' experience, café manager.

13. Risks and how we handle them — Bean prices (6-month contracts), staffing (training program), slower ramp-up (cash runway of 14 months).

14. The offer — $180,000 for 15% equity; quarterly reports; investor coffee club.

15. Thank you — Contacts and an invitation to a cupping session at the roastery.

Design notes

  • Warm palette: espresso brown, cream, ember orange for key numbers
  • One message per slide; every number shown in large type with a short caption
  • Speaker notes added to slides 4, 9 and 10 with talking points

Client: Ember Street Roasters, a small-batch coffee roastery with one café. Goal: raise $180,000 from local investors to open a second location and a wholesale line. Deliverable: 15-slide PowerPoint and PDF. Below is the slide-by-slide content.

The client and all details are made up.

About this service

A franchise deck has to convince someone to put their savings into your brand, so it answers their questions in the order they ask them: what the business is, why it works, what it costs, how you support them and what the first year looks like. We write slides on the concept, unit performance, investment range and fees, training and support, territory and the profile of the franchisee you want. Every figure comes from you, and earnings statements stay within what your disclosure documents allow.

What is included

  • What you getSlide-by-slide text for the franchise deck with a visual note for each slide, plus speaker notes and a follow-up email to candidates in the higher packages. You get it as text on the order page and as a PowerPoint (.pptx) file and a PDF.
  • Investor-eye orderConcept, numbers, support, next steps
  • Investment and feesInitial cost, royalty, marketing fund
  • Support and trainingWhat the franchisee gets from you
  • Ideal franchiseeWho you want and who you do not
  • Candidate follow-upIn Premium, after the meeting

How it works

  1. 1
    BriefYou send the concept, figures and terms
  2. 2
    StoryWe order slides around the candidate
  3. 3
    WritingHeadlines, short lines and visual notes

What we need from you

Your concept and history, the number of units and their results you can share, the investment range and fees, the support you give, territories and your ideal franchisee.

We will ask you:

  • How many units are open, and which results can you share?
  • What are the investment range and the ongoing fees?
  • Which regions or countries do you offer?
  • Who is your ideal franchisee?

Compare packages

PackagesBasicFranchise deck up to 10 slides$20StandardUp to 15 slides + speaker notes$39PremiumUp to 25 slides, notes, candidate email$75
Deadline1 day2 days3 days
Revisions123
Slidesup to 10up to 15up to 25
Speaker notesNoYesYes
Follow-up email to candidatesNoNoYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Does this deck replace the disclosure document?

No. In the US and several other countries, franchisees must receive a formal disclosure document, such as the FDD. The deck is a sales tool, so have your franchise lawyer check it against that document.

Can we show how much franchisees earn?

Only figures you give us and are allowed to share. Earnings claims are regulated in many countries, so we mark those slides for your lawyer's review.

Do you design the slides?

Yes, in a clean, simple style: you get a PowerPoint (.pptx) file and a PDF with a note on which photo, chart or map to place on each slide, ready for your designer or template.

Packages
Order · $39· 2 days