Instagram profile copyCopywriting

Instagram bio and highlight names for your profile

Usually ready in 15 minutesRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Instagram bio and highlight names for your profile

Example result

Example for the Standard package

Social media posts: a month for a neighbourhood plant shop

Monthly plan

#TypeTopic
1Tip3 signs your plant needs a bigger pot
2ProductNew arrivals: trailing plants for shelves
3StoryHow our oldest monstera survived a move
4Engagement"Name this plant" quiz
5TipWinter watering: why less is more
6EventSaturday repotting workshop
7–12MixPet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer

Post 1 — Tip

Your plant isn't sulking. It's cramped.

3 signs it's time for a bigger pot:

  1. Roots peeking out of the drainage hole
  2. Water runs straight through without soaking in
  3. New leaves are smaller than the old ones

Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱

#houseplanttips #repotting #plantcare

Picture idea: close-up of roots coming out of a pot, shot from below.

Post 3 — Story

Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.

Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.

What's the oldest plant in your home? Tell us its name below.

Picture idea: Gus by the counter, morning light, the shop cat in the frame.

Post 5 — Tip

Most houseplants die in winter from too much love.

Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.

Save this post for the next cold snap.

#winterplantcare #overwatering

Post 6 — Event

Repotting workshop this Saturday, 11 am.

Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.

Reply "SEAT" in our messages to book.

Picture idea: hands pressing soil around a small fern, flat lay.

Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.

The client and all details are made up.

About this service

New visitors decide to follow in a few seconds, judging by the name field, 150 characters of bio and the highlight covers under it. We write a bio that says who you help, what you post or sell and what to tap, a searchable name field and short highlight names that read as a mini menu of your profile.

What is included

  • What you getBio variants within 150 characters, a name field with a keyword within 30 characters, highlight names and, in higher packages, the text for the first pinned posts.
  • 150-character bioWho, what, why follow, what to tap
  • Searchable name fieldA keyword people type in search
  • Highlight namesShort enough to show in full
  • Link-in-bio lineA reason to tap
  • Pinned post copyIntro, offer and proof, in higher packages

How it works

  1. 1
    BriefYou share your profile and goal
  2. 2
    PositioningWe find your one-line value
  3. 3
    WritingWe write bio, name and highlights

What we need from you

Your profile link, what you do or sell, who your followers are or should be, where the link in bio leads and anything that must be in the bio (city, booking, discount code).

We will ask you:

  • What should a visitor understand in three seconds?
  • What do you want people to do after reading the bio?
  • Which topics will your highlights cover?

Compare packages

PackagesBasicBio refresh$8StandardBio + highlights$15PremiumProfile setup$29
Deadline1 day2 days3 days
Revisions123
Bio variants355
Highlight namesup to 5up to 8up to 10
Pinned post texts003
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you design the highlight covers?

No, we write the names; the covers are design work for you or your designer.

Can the bio work for a business and a personal brand?

Yes, tell us which one it is: a business bio leads with the offer, a personal one with who you are.

Do you need my Instagram login?

No, a link to the public profile is enough. You paste the texts into your profile yourself.

Did not find your answer?

Packages