Startup logo refreshRedesign & Editing

A refreshed logo for your tech startup: a sharper mark and lettering for the app icon, the site and the deck

Usually ready in 15 minutesRevisions includedQuality check
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $24

The money is reserved when you pay and released only once you accept the work.

A refreshed logo for your tech startup: a sharper mark and lettering for the app icon, the site and the deck

Example result

Example for the Standard package

Logo redesign: a neighbourhood bakery's 20-year-old badge

Before

The logo the bakery sent

After: 4 variants

Variant 1: the same badge, cleaned up in flat colours Variant 2: a simpler ear of wheat above the name Variant 3: a bold JL monogram for signs and bags Variant 4: a light lowercase wordmark

Files: each variant is a PNG picture of about 1.5 megapixels. They are for choosing a direction, not vector or print-ready files; small lettering may need a touch-up in an editor.

Client: Juniper Lane Bakery, a family bakery that is opening a second shop. Task: keep the name and the wheat, lose the gradient, shadow and small slogan, and try a few directions from a gentle clean-up to a new mark. Standard package: 4 variants.

The client and all details are made up.

About this service

Many startups launch with a quick logo and outgrow it by the first funding round or a big release. Upload your current logo as a clear PNG or JPEG and tell us where it falls short: a mark that turns to mush as an app icon or favicon, a gradient that looks dated, lettering that feels like a template, colours that clash with the product. We make 2, 4 or 6 refreshed variants as PNG pictures of about 1.5 megapixels on a plain background, from a tidy clean-up to a simpler, bolder mark, each keeping your product name and the idea behind the logo. Use them to choose a direction with your co-founders. They are pictures, not vector files or a brand book; small lettering may need a touch-up, and the chosen variant should be redrawn as a vector before it goes into the app and the site.

What is included

  • What you getPNG pictures of your refreshed startup logo, one for each variant in your package, each made from the logo you upload and keeping your product name and idea. Files of about 1.5 megapixels on a plain background, on the order page and ready to download.
  • Icon-sized markA sign that still reads as an app icon or favicon
  • Current coloursA cleaner palette, or your product colours tidied up
  • Calmer letteringClear letters for the site header and slides
  • Same name and ideaEarly users still recognise the product
  • Pictures, not vectorsRedraw the chosen one as SVG for the app and site

How it works

  1. 1
    UploadYou upload the logo and say where it falls short
  2. 2
    VariantsWe make refreshed versions of it
  3. 3
    DeliveryYou get the PNG pictures on the order page
  4. 4
    RevisionsYou check the name and ask for changes within your package

What we need from you

Your current logo as a clear PNG or JPEG, large and sharp, on a plain background (no SVG), up to 5 files, for example the full logo and the app icon. Write the product name exactly as it must read, what the product does and for whom, what to keep, what feels dated, your product colours, the feel you want (calmer, bolder, friendlier, more serious) and where the logo is used: app icon, website, pitch deck, social media, conference badges.

We will ask you:

  • Where does your logo fall short?
  • What must stay?
  • The product name exactly as it must read
  • Where is the logo used most?

Compare packages

Basic2 variants$13Standard4 variants$24Premium6 variants$47
Deadline1 day1 day2 days
Revisions123
Variants246
Directions1up to 2up to 3
FormatPNGPNGPNG
Sizeabout 1.5 megapixelsabout 1.5 megapixelsabout 1.5 megapixels
BusinessTech startupTech startupTech startup
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will I get app icon and favicon files?

No. You get PNG pictures of the logo to choose from. Once the chosen variant is redrawn as a vector, your developer can cut the icon sizes from it.

Will I get a vector file or a brand book?

No. You get PNG pictures, not SVG or EPS files and not a brand book with fonts and rules. Have the chosen variant redrawn as a vector before it goes into the product.

Will the product name be exact?

We check the name in every variant, but small or thin lettering can come out slightly off. Ask for a revision, or touch up the letters in an editor.

We are changing the product name. Can you help?

Not in this service: a redesign keeps your name and the idea of the logo. For a new name and a new logo, choose services for name ideas and new logo concepts.

Can it look like a big tech company's logo?

No. We refresh only a logo you own or may change, and we do not make it look like a well-known brand.

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