SEO
成果範例
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
客戶與所有細節皆為虛構。
關於此服務
我們依據買家的搜尋方式與 Amazon 風格指南的規定,為您的 Amazon 商品頁進行健檢:標題、五則重點說明、商品描述與後台搜尋詞。常見問題包括標題堆砌超出類別限制、重點說明只列功能而沒有好處,以及搜尋詞重複標題中的字詞,浪費了 249 位元組的欄位。您會拿到改寫後的標題與重點說明,加上一行後台搜尋詞,而不只是意見。
包含內容
- 您會收到什麼每個商品頁提供:標題、重點說明、描述與圖片的健檢,加上改寫後的標題、五則重點說明與一行後台搜尋詞,可直接貼到 Seller Central。
- 符合限制的標題關鍵詞組放在最前面
- 以好處為導向的重點說明功能加上為何重要
- 後台搜尋詞不重複,且在 249 位元組內
- 圖片檢查數量與主圖規範
- 符合政策的措辭沒有被禁止的宣稱
服務流程
- 1需求說明您提供商品頁與競爭對手
- 2健檢我們檢視並改寫每個商品頁
- 3交付您會收到健檢結果與新文案
需要您提供的資料
商品頁連結或 ASIN、站點、您的主要競爭對手,以及您可以或不能對商品做出的宣稱。
我們會詢問您:
- 要健檢哪些商品頁?
- 哪個站點?
- 您的主要競爭對手是誰?
- 有哪些宣稱是禁區?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
需要存取 Seller Central 嗎?
不需要。我們健檢的是公開的商品頁。您需自行將新的標題、重點說明與搜尋詞貼到 Seller Central。
你們會編輯 A+ 頁面嗎?
我們會指出 A+ 區塊應該修正的地方,但本服務改寫的是標題、重點說明與搜尋詞。
我的排名會提升嗎?
更好的商品頁能幫助買家找到並選擇您的商品,但 Amazon 的排名也取決於銷量、價格與評價,因此無法承諾任何名次。
沒有找到您要的答案?


