Shopify SEOSEO Audit & Report

SEO audit of a Shopify store

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

SEO audit of a Shopify store

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

We audit a Shopify store for the SEO problems typical of the platform: duplicate product URLs created by collections, thin tag and filter pages, missing alt text, theme and app scripts that slow pages down, and gaps in product structured data. Shopify locks some things, such as the URL structure, so every fix in the plan is one you can actually make in the admin, the theme or with an app.

What is included

  • What you getA report on the problems found in your store, with a fix plan ordered by priority and notes on where in Shopify each fix is made.
  • Duplicate URLsCollection paths and canonicals
  • Collections and tagsThin and filter pages
  • Speed and appsHeavy scripts and images
  • Product pagesTitles, descriptions, alt text, schema
  • Shopify-aware planFixes the platform allows

How it works

  1. 1
    BriefYou share the store link and priorities
  2. 2
    AuditWe check the store page by page
  3. 3
    Report and planYou get findings and a prioritized plan

What we need from you

A link to the store, the collections or products that matter most, the markets you sell to and the apps you use, if you know which.

We will ask you:

  • Which store should be audited?
  • What worries you most?
  • Which markets do you sell to?
  • Who will make the changes?

Compare packages

PackagesBasicUp to 50 pages$15StandardUp to 500 pages$29PremiumUp to 5,000 pages$55
Deadline2 days3 days5 days
Revisions122
Pages checkedup to 50up to 500up to 5,000
Prioritized planYesYesYes
Where to fix in ShopifyYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you need access to my admin?

No. The audit works from the public storefront. No passwords or collaborator access are needed.

Can you change Shopify's URL structure?

No one can: /products/ and /collections/ are fixed by Shopify. The plan shows how to keep duplicates under control within those limits.

Will you fix the problems for me?

The audit is a report with a plan. You, your developer or a Shopify app make the changes.

Did not find your answer?

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