Content auditSEO Audit & Report

Content audit of your blog with a refresh plan

Usually ready in 15 minutesRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Content audit of your blog with a refresh plan

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

We review the posts on your blog one by one and decide what to do with each: keep, update, merge with a similar post, or remove and redirect. Old blogs collect outdated facts, posts that compete for the same query and thin pages that drag the rest down. You get a sheet with a verdict per post and a refresh plan that starts with the posts closest to paying off.

What is included

  • What you getA spreadsheet with a verdict for every post checked (keep, update, merge or remove), the reason, the redirect target where needed, and a refresh plan ordered by priority.
  • Verdict per postKeep, update, merge or remove
  • CannibalizationPosts fighting for one query
  • Outdated contentOld facts, years, broken links
  • Redirect mapFor removed and merged posts
  • Refresh planClosest wins first

How it works

  1. 1
    BriefYou share the blog and its goals
  2. 2
    AuditWe review the posts one by one
  3. 3
    Report and planYou get the verdict sheet and plan

What we need from you

A link to your blog or sitemap, the topics and goals of the blog, and, if you can, a list of your top posts by traffic.

We will ask you:

  • Which blog should be audited?
  • What is the blog for?
  • Which posts bring the most traffic?
  • Are there posts that must stay?

Compare packages

PackagesBasicUp to 20 posts$15StandardUp to 60 posts$29PremiumUp to 150 posts$55
Deadline2 days3 days5 days
Revisions122
Posts reviewedup to 20up to 60up to 150
Verdict per postYesYesYes
Redirect mapYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Is it safe to delete posts?

We only suggest removal for posts with no clear value, and always with a redirect to the closest relevant page, so links and visitors are not lost.

Do you need Google Analytics or Search Console access?

No. The audit works from the public blog. Traffic data you paste into the brief makes the verdicts more precise.

Can you rewrite the posts too?

Yes, as a separate order. Order an SEO article or a text rewrite for any post marked "update".

Did not find your answer?

Packages