VSL scriptsVideo Advertising Scripts

Video sales letter (VSL) script

Usually ready in 15 minutesRevisions includedQuality check
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $39

The money is reserved when you pay and released only once you accept the work.

Video sales letter (VSL) script

Example result

Example for the Standard package

Explainer video script: a meal-prep delivery service

Scene breakdown

#TimeOn screenVoice-over / dialogue
10:00–0:08Hook. A fridge door opens: half a lemon, ketchup, one sad egg."It's 8 pm. You've worked ten hours. And this is dinner."
20:08–0:20Montage: delivery app scrolling, greasy takeaway bag, receipt total $34."So you order takeaway. Again. It costs too much, and you still feel tired after it."
30:20–0:35Logo reveal. Bright kitchen, a chef plating a bowl."GreenBox Kitchen cooks real food for your week — fresh, balanced, and ready in three minutes."
40:35–1:00Phone screen: choosing 5 meals from a weekly menu."Every Thursday you pick your meals for next week. Spicy, vegetarian, high-protein — mix whatever you like."
51:00–1:20Courier at a door on Sunday, cooler bag handed over."On Sunday we deliver everything chilled, in one bag, in a two-hour slot you choose."
61:20–1:40Microwave timer: 3:00. Steam, a fork digs in."On a weeknight, it's three minutes from fridge to plate. No shopping, no washing up."
71:40–2:00Text cards: "From $9.50 a meal", "Skip any week", "Recyclable packaging"."Meals start at $9.50. Skip or pause any week. And every container goes in your recycling bin."
82:00–2:15Customer (actor) at a desk, smiling.Priya: "I stopped stressing about dinner. And I've saved about $200 a month."
92:15–2:30CTA. Fridge from scene 1, now full of labelled boxes. Website and code on screen."Your first week is 30% off with code FIRSTBOX. GreenBox Kitchen — dinner, sorted."

Production notes

  • Total runtime: ~2:30 at a relaxed reading pace (about 300 words)
  • Scenes 1 and 9 use the same fridge for a before/after payoff
  • Scene 8 can be replaced with a real customer review if you have one
  • Music: light, upbeat acoustic; drop it out on the hook line in scene 1

Title ideas

  1. What's in your fridge at 8 pm? | GreenBox Kitchen
  2. Real dinners in 3 minutes — how GreenBox Kitchen works
  3. Stop ordering takeaway: a week of meals, delivered

Short cut-down (15 seconds, bonus)

Scene 1 → scene 6 → scene 9 with the line: "Ten-hour day? Dinner's three minutes away. GreenBox Kitchen."

Client: GreenBox Kitchen, a local meal-prep delivery service. Format: 2.5-minute explainer for the website and YouTube. Audience: busy professionals 25–40. Tone: warm, quick, a little funny.

The client and all details are made up.

About this service

A video sales letter has one job: keep a cold viewer watching until the offer and the button. We write the VSL in the classic sequence: a pattern-breaking hook, the problem and its cost, the story, the mechanism behind your solution, proof, the offer, the guarantee and the call to action. It is written for slides or a talking head, with no hype claims you cannot back up.

What is included

  • What you getA full VSL script with section headings, spoken text and slide or on-screen text, with timing estimates. Delivered as text and as a file.
  • Pattern-breaking hookStops a cold viewer from leaving
  • Full VSL sequenceFrom problem to guarantee
  • Unique mechanismWhy your solution works differently
  • Slide textWhat appears on screen as you speak
  • Compliant claimsProof-based, no invented results

How it works

  1. 1
    Offer briefYou share the product, offer and proof
  2. 2
    AngleWe choose the hook, story and mechanism
  3. 3
    ScriptWe write the VSL with slide text

What we need from you

The product and offer, the price and guarantee, the target customer, real proof you can show (results, testimonials, data) and where the video will run.

We will ask you:

  • What are you selling and at what price?
  • Who is the ideal buyer and what keeps them stuck?
  • What proof can you show?
  • Will the video use slides or a person on camera?

Compare packages

BasicShort VSL up to 4 minutes$20StandardVSL up to 10 minutes$39PremiumLong VSL up to 20 minutes$75
Deadline1 day2 days3 days
Revisions123
Video lengthup to 4 minutesup to 10 minutesup to 20 minutes
Alternate hooks123
Slide textyesyesyes
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will the VSL convert?

We write it to the proven structure, but conversion depends on the offer, traffic and price, so we cannot promise a rate.

Can you add testimonials and results?

Yes, the real ones you provide. We do not invent numbers or customers.

Do you make the slides?

No. We give the text for each slide; you or your designer build them.

Did not find your answer?

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Order · $39· ~15 min