成果範例
標準版方案範例
Explainer video script: a meal-prep delivery service
Scene breakdown
| # | Time | On screen | Voice-over / dialogue |
|---|---|---|---|
| 1 | 0:00–0:08 | Hook. A fridge door opens: half a lemon, ketchup, one sad egg. | "It's 8 pm. You've worked ten hours. And this is dinner." |
| 2 | 0:08–0:20 | Montage: delivery app scrolling, greasy takeaway bag, receipt total $34. | "So you order takeaway. Again. It costs too much, and you still feel tired after it." |
| 3 | 0:20–0:35 | Logo reveal. Bright kitchen, a chef plating a bowl. | "GreenBox Kitchen cooks real food for your week — fresh, balanced, and ready in three minutes." |
| 4 | 0:35–1:00 | Phone screen: choosing 5 meals from a weekly menu. | "Every Thursday you pick your meals for next week. Spicy, vegetarian, high-protein — mix whatever you like." |
| 5 | 1:00–1:20 | Courier at a door on Sunday, cooler bag handed over. | "On Sunday we deliver everything chilled, in one bag, in a two-hour slot you choose." |
| 6 | 1:20–1:40 | Microwave timer: 3:00. Steam, a fork digs in. | "On a weeknight, it's three minutes from fridge to plate. No shopping, no washing up." |
| 7 | 1:40–2:00 | Text cards: "From $9.50 a meal", "Skip any week", "Recyclable packaging". | "Meals start at $9.50. Skip or pause any week. And every container goes in your recycling bin." |
| 8 | 2:00–2:15 | Customer (actor) at a desk, smiling. | Priya: "I stopped stressing about dinner. And I've saved about $200 a month." |
| 9 | 2:15–2:30 | CTA. Fridge from scene 1, now full of labelled boxes. Website and code on screen. | "Your first week is 30% off with code FIRSTBOX. GreenBox Kitchen — dinner, sorted." |
Production notes
- Total runtime: ~2:30 at a relaxed reading pace (about 300 words)
- Scenes 1 and 9 use the same fridge for a before/after payoff
- Scene 8 can be replaced with a real customer review if you have one
- Music: light, upbeat acoustic; drop it out on the hook line in scene 1
Title ideas
- What's in your fridge at 8 pm? | GreenBox Kitchen
- Real dinners in 3 minutes — how GreenBox Kitchen works
- Stop ordering takeaway: a week of meals, delivered
Short cut-down (15 seconds, bonus)
Scene 1 → scene 6 → scene 9 with the line: "Ten-hour day? Dinner's three minutes away. GreenBox Kitchen."
Client: GreenBox Kitchen, a local meal-prep delivery service. Format: 2.5-minute explainer for the website and YouTube. Audience: busy professionals 25–40. Tone: warm, quick, a little funny.
客戶與所有細節皆為虛構。
關於此服務
影片銷售信只有一個任務：讓冷淡的觀眾一路看到優惠與按鈕。我們依經典順序撰寫 VSL：打破慣性的開場鉤子、問題及其代價、故事、您解決方案背後的機制、佐證、優惠、保證與行動呼籲。腳本適用於簡報投影片或真人出鏡，不含無法佐證的誇大宣稱。
包含內容
- 您會收到完整的 VSL 腳本，包含章節標題、口述文字與投影片或螢幕文字，並附時間估算。以文字及檔案形式交付。
- 打破慣性的開場鉤子讓冷淡的觀眾不會離開
- 完整的 VSL 結構從問題到保證
- 獨特機制為何您的解決方案與眾不同
- 投影片文字您講話時畫面上要顯示什麼
- 合規的宣稱以佐證為基礎，不捏造成果
服務流程
- 1優惠簡介您分享產品、優惠與佐證
- 2切入角度我們挑選開場鉤子、故事與機制
- 3講稿我們撰寫附投影片文字的 VSL
需要您提供的資料
產品與優惠、價格與保證、目標顧客、您能展示的真實佐證（成果、見證、數據），以及影片將刊登於何處。
我們會詢問您：
- 您銷售什麼？價格多少？
- 理想買家是誰？是什麼讓他們卡關？
- 您能展示哪些佐證？
- 影片會使用投影片，還是真人出鏡？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
VSL 會帶來轉換嗎？
我們依經過驗證的結構撰寫，但轉換取決於優惠、流量與價格，因此我們無法保證轉換率。
你們能加入見證與成果嗎？
可以，使用您提供的真實內容。我們不會捏造數字或顧客。
你們會製作投影片嗎？
不會。我們提供每張投影片的文字；由您或您的設計師製作。
沒有找到您要的答案？