X threadsCopywriting

X (Twitter) threads that explain and engage

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

X (Twitter) threads that explain and engage

Example result

Example for the Standard package

Social media posts: a month for a neighbourhood plant shop

Monthly plan

#TypeTopic
1Tip3 signs your plant needs a bigger pot
2ProductNew arrivals: trailing plants for shelves
3StoryHow our oldest monstera survived a move
4Engagement"Name this plant" quiz
5TipWinter watering: why less is more
6EventSaturday repotting workshop
7–12MixPet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer

Post 1 — Tip

Your plant isn't sulking. It's cramped.

3 signs it's time for a bigger pot:

  1. Roots peeking out of the drainage hole
  2. Water runs straight through without soaking in
  3. New leaves are smaller than the old ones

Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱

#houseplanttips #repotting #plantcare

Picture idea: close-up of roots coming out of a pot, shot from below.

Post 3 — Story

Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.

Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.

What's the oldest plant in your home? Tell us its name below.

Picture idea: Gus by the counter, morning light, the shop cat in the frame.

Post 5 — Tip

Most houseplants die in winter from too much love.

Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.

Save this post for the next cold snap.

#winterplantcare #overwatering

Post 6 — Event

Repotting workshop this Saturday, 11 am.

Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.

Reply "SEAT" in our messages to book.

Picture idea: hands pressing soil around a small fern, flat lay.

Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.

The client and all details are made up.

About this service

We write threads for X (Twitter) that explain one idea well: an opening post that makes people expand the thread, posts that each hold a single point within 280 characters, and a final post that sums up and points to your profile, newsletter or product. Threads are built from your expertise, so they read as insight rather than recycled tips.

What is included

  • What you getFinished threads, numbered post by post within the character limit, with several opening post options for each and a closing call to action.
  • Opening post optionsThe post that decides if the thread gets read
  • One point per postWithin 280 characters each
  • Examples and specificsFrom your data and stories
  • Closing call to actionFollow, subscribe or check the product

How it works

  1. 1
    BriefYou share topics, audience and material
  2. 2
    OutlineWe plan the flow of each thread
  3. 3
    WritingWe write and count every post

What we need from you

Your field and audience, the topics or ideas for the threads, any data, examples or stories to use, your X profile link and what you want readers to do at the end.

We will ask you:

  • What topics should the threads cover?
  • Who follows you, or who should?
  • Where should the last post send readers?

Compare packages

PackagesBasic1 thread$12Standard3 threads$25Premium6 threads$45
Deadline2 days3 days5 days
Revisions123
Threads136
Posts per threadup to 8up to 10up to 12
Opening post options333
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can the posts be longer if I have X Premium?

Yes, tell us in the brief. We can write long posts instead, but threads of short posts still tend to read better.

Will you post the threads?

No, we do not log in to your account. You post them or schedule them in a tool like Typefully.

Do you guarantee the thread will go viral?

No. Reach depends on X and your audience, but a strong opening post and clear structure give each thread a better chance.

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