給編輯與 CMS 使用的頁面內 SEO 檢查清單

Summary

Area	Score	Main issue
Indexing and crawling	Needs work	38 blog tags pages indexed, thin content
Technical health	Fair	Mobile load time 4.8 s on service pages
On-page	Needs work	11 of 18 service pages share near-identical titles
Local signals	Weak	Town pages are copies with the town name swapped
Content	Fair	Blog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

Page	Current title	Suggested title
/boiler-repair	Plumbing Services, Northgate	Boiler Repair in [City], Same-Day Callout, Northgate
/blocked-drains	Plumbing Services, Northgate	Blocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#	Action	Effort	Impact	Who
1	Rewrite titles and meta descriptions for 18 service pages	1 day	High	Content
2	Write unique content for 7 town pages	3–4 days	High	Content
3	Add service links to the top 10 blog posts	2 hours	Medium	Content
4	Compress hero images	2 hours	Medium	Developer
5	Noindex tag pages, update sitemap	1 hour	Low	Developer

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.