Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
When several writers publish to the same site, on-page basics drift: one fills in the SEO title, another leaves the default, images go up as IMG_4021.jpg and every post links only to the home page. We write a checklist your editors run before pressing publish, built around your CMS and SEO plugin: which fields to fill and how, length limits, heading rules, image names and alt text, internal links, URL slugs and categories. It fits on one or two pages and uses the field names your team actually sees.
What is included
- What you getA pre-publish SEO checklist for your editors, written for your CMS and SEO plugin with field names, limits and good and bad examples, plus a short page on common mistakes to avoid.
- Your fieldsSteps named as in your CMS and plugin
- Limits and rulesTitle length, headings, slugs
- ImagesFile names, size and alt text
- Links and taxonomyInternal links, categories and tags
- ExamplesGood and bad versions side by side
How it works
- 1SetupYou describe your CMS and content
- 2WritingWe write the checklist for your fields
- 3Hand-offYou get it ready for your team
What we need from you
Your CMS and SEO plugin, the content types your team publishes (posts, product pages, news), a link to a typical published page and the mistakes you see most.
We will ask you:
- Which CMS and SEO plugin does your team use?
- Which content types should the checklist cover?
- What mistakes do editors make most often?
Compare packages
| Packages | Basic1 content type$10 | StandardUp to 3 content types$20 | PremiumUp to 5 content types$39 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 2 |
| Content types covered | 1 | up to 3 | up to 5 |
| Checklist versions | 1 | 1 | up to 3 |
| Good and bad examples | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can the checklist go into our style guide?
Yes. It is plain text with headings and checkboxes, easy to paste into a wiki, Notion or your style guide.
Do we need to follow the plugin's green light?
No. The checklist explains which plugin hints matter and which can be ignored, such as forcing the keyword into every paragraph.
Is this the same as the SEO notes for writers?
No. This is a short publish-time checklist for the CMS. The writer notes explain how to plan and write content for search.