Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Naming: names and slogans for a mobile dog-grooming van
Shortlist: top 5
| Name | Why it works | Watch out |
|---|---|---|
| Pawstop | Says what it is: the grooming stop comes to you. Short, easy to spell, fits a van door. | Check that it is not read as "paw stop" in a negative sense; we think the context makes it clear. |
| Tidy Tails | Friendly, alliterative, instantly understood by any dog owner. | Common pattern; check local registers early. |
| Driveway Groom Co. | Explains the unique point (no salon trip) in the name itself. | Longer; works best with a short logo mark. |
| Fetch & Fluff | Playful but not silly; "fetch" hints at coming to you. | The "&" needs to be written out in the domain. |
| Little Wash Wagon | Cosy, memorable, good for a family audience. | Sounds small-scale if you plan to add vans. |
Full list (excerpt)
Descriptive: Driveway Groom Co., Doorside Grooming, The Groom Van, Curbside Coats Playful: Fetch & Fluff, Tidy Tails, Sudsy Pup, Wag Wagon, Fluff Bus Short and brandable: Pawstop, Groomly, Furo, Trimbo Warm and personal: Little Wash Wagon, Good Boy Grooming, Neighbourly Paws
Slogans
- "The salon comes to your door." Clear and practical; the strongest for the van itself.
- "Less stress for them. Less driving for you." Speaks to both the dog and the owner.
- "Clean dogs, no car rides." Short; great for ads and flyers.
- "Fresh from your own driveway."
- "Grooming, delivered."
Our recommendation
Pawstop with the slogan "The salon comes to your door." The name is short enough for a large van graphic and a phone answer ("Hi, Pawstop!"), and the slogan explains the service to someone who sees the van parked on the street for three seconds.
Before you decide: check the business name register, trademarks in your country and domain availability. This package does not include those checks.
Client: a groomer launching a mobile grooming van that comes to the customer's driveway Brief: warm, a little playful, easy to say over the phone and to read on the side of a van; no puns that sound cheap Delivered: 25 names in 4 groups and 5 slogans. Below: the shortlist with reasoning and an excerpt of the full list.
The client and all details are made up.
About this service
Consulting firms and agencies often default to founders' surnames or abstract words like Partners, Group and Solutions, which are safe but forgettable and hard to find. We create names for management and IT consultancies, marketing and creative agencies, accounting and advisory firms that signal expertise and fit how you want to be seen: established and serious, sharp and modern, or warm and personal. Each option notes how it works in an email signature, on a proposal cover and when said on a call.
What is included
- What you getA list of firm or agency name options grouped by style, each with the idea behind it and a note on how it sounds on a call, plus taglines in the higher packages. You get it as text you can paste or download as a file.
- Beyond "Partners"Names with meaning, not filler words
- Founder-name optionsIf you want to keep your name in it
- Proposal-readyLooks serious on a cover and invoice
- Room to growNot tied to one service or city
How it works
- 1BriefYou describe your firm and clients
- 2NamesWe create options in several styles
- 3ShortlistYou test favourites with clients
What we need from you
What you advise on or deliver, your clients and their industries, the markets and languages you work in, how you want to be perceived, the founders' names if they may be used, and names of competitors.
We will ask you:
- What does the firm or agency do, and for whom?
- How do you want to be perceived?
- May the founders' names be part of the name?
- Which markets and languages must it work in?
Compare packages
| Packages | Basic10 names$12 | Standard25 names + 5 taglines$25 | Premium50 names + 10 taglines$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Name options | 10 | 25 | 50 |
| Taglines | 0 | 5 | 10 |
| Top-5 with reasons | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is a surname-based name a bad idea?
Not at all for advisory firms, where trust in people matters. It is harder to sell the business or grow beyond the founder, so we give both kinds.
Can you suggest names for a sub-brand or new practice?
Yes. Tell us the parent firm's name, and we keep the new names in a family with it or clearly separate, as you prefer.
Do you check trademarks and domains?
No, neither trademark registers nor domain availability are checked. Look up your favourites at a registrar and in your country's trademark register, or with a lawyer, before you decide.