Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
A news sitemap tells Google about articles published in the last 48 hours, with the publication name, language, publish time and headline, and it is how fast-moving publishers get new stories crawled quickly. It has strict rules: only recent articles, at most 1,000 URLs, a stable publication name and correct time zones. We check your current setup, write the news sitemap format and rules for your CMS or developer, and list the article-page issues that matter more, such as dates, bylines and canonical tags.
What is included
- What you getA news sitemap specification with XML examples, inclusion and removal rules, plugin or developer settings for your CMS, and a list of article-page fixes for news search.
- FormatNews tags with name, language, time, title
- 48-hour ruleHow articles enter and leave
- Time zonesPublish times in the right format
- Article pagesDates, bylines and canonicals
- CMS setupPlugin or developer instructions
How it works
- 1SetupYou describe your CMS and output
- 2SpecWe write the format and rules
- 3Hand-offYou get settings and fixes
What we need from you
A link to the site, your CMS and SEO plugin, how many articles you publish per day, your publication name as readers know it and the languages you publish in.
We will ask you:
- Which CMS and SEO plugin does the site run on?
- How many articles do you publish on a busy day?
- In which languages do you publish?
Compare packages
| Packages | Basic1 publication$12 | StandardUp to 3 sections$25 | PremiumUp to 6 sections$45 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Sections or languages | 1 | up to 3 | up to 6 |
| XML examples | Yes | Yes | Yes |
| Article page review | up to 3 articles | up to 6 articles | up to 12 articles |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do I need Google News approval for this?
No. There is no application anymore; Google picks news sources itself. A news sitemap helps your fresh articles get found, but inclusion in Top stories cannot be promised.
Should old articles stay in the news sitemap?
No. Articles older than two days come out of the news sitemap and stay in your regular sitemap.
Will you set it up in my CMS?
No, we do not log in to your site. You or your developer apply the settings from the specification.