FAQ markupSchema Markup

FAQ schema for your question-and-answer sections

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FAQ schema for your question-and-answer sections

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

FAQPage markup wraps the questions and answers already visible on your page in structured data, so search engines read them as a Q&A set. Since 2023 Google shows FAQ rich results only for well-known government and health sites, but the markup still helps search engines and other tools parse your answers, and Bing and assistants read it. You paste your Q&A sections, and we return clean JSON-LD for each page, with answers matching the visible text and links kept.

What is included

  • What you getReady FAQPage JSON-LD for each of your pages, with the questions and answers matching the visible text, and notes on any Q&A that should be reworded or left out.
  • Clean JSON-LDOne FAQPage block per page
  • Matches the pageAnswers identical to visible text
  • Links and listsAllowed HTML kept in answers
  • What to leave outAds, user questions and repeats

How it works

  1. 1
    Q&AYou paste FAQ blocks or links
  2. 2
    MarkupWe write JSON-LD per page
  3. 3
    PasteYou add and validate it

What we need from you

Your FAQ sections pasted as text, one block per page with the page URL, or a link to the pages if the FAQs are already published.

We will ask you:

  • Which pages have FAQ sections?
  • Are the questions written by you or posted by users?
  • How will you add the code?

Compare packages

PackagesBasicUp to 3 pages$8StandardUp to 8 pages$15PremiumUp to 20 pages$29
Deadline1 day2 days3 days
Revisions122
Pagesup to 3up to 8up to 20
Questions per pageup to 10up to 12up to 15
Validation notesYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will my FAQs show as drop-downs in Google?

For most sites, no: Google limited FAQ rich results to a few authoritative government and health sites. We say this upfront so you can decide if the markup is worth it for you.

Can I mark up FAQs that are hidden in tabs?

Yes, collapsed accordions are fine as long as the text is on the page. Questions that exist only in the markup are not.

Do you write the questions too?

This service marks up your existing Q&A. Writing new FAQ content is a separate order.

Packages
Order · $15· 2 days