培訓與新人引導簡報

Slide outline

1. Title — Ember Street Roasters: fresh coffee for the whole east side. Founders' names, date.

2. The problem — Local cafés buy beans roasted weeks ago. Customers notice: 62% of our survey respondents say "freshness" is why they switched to us.

3. What we do — We roast in small batches every morning and sell within 7 days. Three pillars: freshness, transparent sourcing, a café people come back to.

4. Traction — Chart: monthly revenue Jan 2025 → Sep 2026, from $18k to $41k. Key number in large type: +128% in 20 months.

5. Customers — 1,400 loyalty members; 38% visit at least weekly. Quote card from a regular.

6. The market — East side: 3 neighbourhoods, ~60,000 residents, 22 cafés, only 2 roast their own.

7. The opportunity — Wholesale to cafés and offices: 14 businesses already asked to buy our beans.

8. The plan — Second café in Millbrook (lease offered, 1,100 sq ft) + wholesale line with a new 15 kg roaster.

9. Unit economics — Table: average ticket $7.40, gross margin 68%, café break-even at month 9.

10. Financial forecast — 3-year table: revenue $520k → $1.1M; EBITDA turns positive in year 2.

11. Use of funds — Pie chart: fit-out 45%, roaster 25%, working capital 20%, marketing 10%.

12. The team — Two founders, head roaster with 9 years' experience, café manager.

13. Risks and how we handle them — Bean prices (6-month contracts), staffing (training program), slower ramp-up (cash runway of 14 months).

14. The offer — $180,000 for 15% equity; quarterly reports; investor coffee club.

15. Thank you — Contacts and an invitation to a cupping session at the roastery.

Design notes

• Warm palette: espresso brown, cream, ember orange for key numbers
• One message per slide; every number shown in large type with a short caption
• Speaker notes added to slides 4, 9 and 10 with talking points