App store optimizationFrom Scratch

App Store and Google Play keyword research

Usually ready in 15 minutesRevisions includedQuality check
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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

App Store and Google Play keyword research

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

We research the words people use to find apps like yours in the App Store and Google Play and fit them into each store's fields. On iOS that means a 30-character title and subtitle plus a 100-character keyword field with commas and no repeats; on Google Play, a 30-character title, an 80-character short description and keywords worked into the full description. Words already in the title are not wasted in the keyword field.

What is included

  • What you getA keyword spreadsheet plus ready text for the store fields: title, subtitle and keyword field for iOS, title and short description for Google Play, all within character limits.
  • Store search termsHow users find apps like yours
  • iOS keyword field100 characters, no repeats
  • Title and subtitleWithin 30 characters each
  • Google Play short descriptionWithin 80 characters
  • Competitor termsFrom similar apps

How it works

  1. 1
    BriefYou share the app and markets
  2. 2
    ResearchWe collect store terms and fit the fields
  3. 3
    DeliveryYou get the table and field texts

What we need from you

Links to your app pages, what the app does, competitor apps, and the stores and countries you target.

We will ask you:

  • Which app?
  • Which stores and countries?
  • Which apps do you compete with?
  • Which words must stay in the title?

Compare packages

PackagesBasic1 store, 1 country$12Standard2 stores, 1 country$25Premium2 stores, up to 3 countries$45
Deadline1 day2 days3 days
Revisions123
Stores122
Countries11up to 3
Keywordsup to 50up to 100up to 250
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you need access to App Store Connect or Play Console?

No. You paste the field texts into your console yourself.

Can I use competitor names as keywords?

Apple and Google can reject an update for using other apps' trademarks, so we leave them out.

Will my downloads grow?

Store rankings also depend on ratings, installs and screenshots, so no growth can be promised. The research helps your app show up for the right terms.

Did not find your answer?

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