About this service
We research the searches that bring clients to a law firm: practice area plus location ("divorce lawyer in Austin"), cost and consultation queries, and the questions people ask before hiring. Keywords are split by intent, so you can tell queries from people ready to hire from those still reading, and grouped by the practice area page that should answer them. Hiring-intent legal terms are among the costliest in paid search, which makes winning them organically worth the effort.
What is included
- What you getA keyword table grouped by practice area and location, marked by intent (hire now or research), with the page each group belongs to, ready to copy.
- Practice area groupsOne page per group
- Location variantsCity, county, "near me"
- Intent markingReady to hire or researching
- Question keywordsFor blog and FAQ
How it works
- 1BriefYou list practices and locations
- 2ResearchWe collect and group the keywords
- 3DeliveryYou get the table by practice area
What we need from you
Your practice areas, the cities or regions you serve, a link to your site and competitor firms if you know them.
We will ask you:
- Which practice areas do you cover?
- Which cities or regions do you serve?
- Which firms do you compete with?
- Which terms do you not use?
Compare packages
| Packages | BasicUp to 200 keywords$15 | StandardUp to 600 keywords$29 | PremiumUp to 1,500 keywords$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Keywords | up to 200 | up to 600 | up to 1,500 |
| Practice areas | 1 | up to 3 | up to 8 |
| Intent marking | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Lawyer or attorney: which word do people use?
Both, and the mix differs by region and practice. We include both where people search them, so your pages match real queries.
Do you include search volumes?
We mark each group's relative priority. For exact monthly volumes, check the list in Google Keyword Planner or your SEO tool.
Can I use the list for Google Ads?
Yes, the hire-now groups suit ads well. A separate negative keyword list is part of our Google Ads keyword service.