Legal SEO researchFrom Scratch

Keyword research for law firm websites

Usually ready in 15 minutesRevisions includedQuality check
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Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Keyword research for law firm websites

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

We research the searches that bring clients to a law firm: practice area plus location ("divorce lawyer in Austin"), cost and consultation queries, and the questions people ask before hiring. Keywords are split by intent, so you can tell queries from people ready to hire from those still reading, and grouped by the practice area page that should answer them. Hiring-intent legal terms are among the costliest in paid search, which makes winning them organically worth the effort.

What is included

  • What you getA keyword table grouped by practice area and location, marked by intent (hire now or research), with the page each group belongs to, ready to copy.
  • Practice area groupsOne page per group
  • Location variantsCity, county, "near me"
  • Intent markingReady to hire or researching
  • Question keywordsFor blog and FAQ

How it works

  1. 1
    BriefYou list practices and locations
  2. 2
    ResearchWe collect and group the keywords
  3. 3
    DeliveryYou get the table by practice area

What we need from you

Your practice areas, the cities or regions you serve, a link to your site and competitor firms if you know them.

We will ask you:

  • Which practice areas do you cover?
  • Which cities or regions do you serve?
  • Which firms do you compete with?
  • Which terms do you not use?

Compare packages

PackagesBasicUp to 200 keywords$15StandardUp to 600 keywords$29PremiumUp to 1,500 keywords$55
Deadline2 days3 days5 days
Revisions123
Keywordsup to 200up to 600up to 1,500
Practice areas1up to 3up to 8
Intent markingYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Lawyer or attorney: which word do people use?

Both, and the mix differs by region and practice. We include both where people search them, so your pages match real queries.

Do you include search volumes?

We mark each group's relative priority. For exact monthly volumes, check the list in Google Keyword Planner or your SEO tool.

Can I use the list for Google Ads?

Yes, the hire-now groups suit ads well. A separate negative keyword list is part of our Google Ads keyword service.

Did not find your answer?

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