Real estate SEO researchFrom Scratch

Keyword research for real estate websites

Usually ready in 15 minutesRevisions includedQuality check
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Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Keyword research for real estate websites

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

We research keywords for agents, agencies and developers, split by who is searching: buyers, sellers, renters and people relocating. Broad queries like "homes for sale in Denver" are dominated by big listing portals, so we put weight on the searches a local site can win: neighborhood guides, "living in" and relocation questions, home valuation and developer-specific terms. Keywords are grouped by area and by the page that should answer them.

What is included

  • What you getA keyword table grouped by area and audience (buyers, sellers, renters, relocation), with the page each group belongs to, ready to copy.
  • Audience splitBuyers, sellers, renters
  • Neighborhood keywordsGuides a local site can win
  • Relocation queriesPeople moving to your area
  • Page mappingEach group to one page

How it works

  1. 1
    BriefYou share areas and property types
  2. 2
    ResearchWe collect and group the keywords
  3. 3
    DeliveryYou get the table by area

What we need from you

Your role (agent, agency or developer), the areas you work in, a link to your site and the property types you sell or rent.

We will ask you:

  • Are you an agent, agency or developer?
  • Which areas do you work in?
  • Which property types?

Compare packages

PackagesBasicUp to 150 keywords$12StandardUp to 500 keywords$25PremiumUp to 1,200 keywords$45
Deadline2 days3 days5 days
Revisions123
Keywordsup to 150up to 500up to 1,200
Areas1up to 3up to 8
Audience splitYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can I outrank the big listing portals?

For broad "for sale" queries it is hard. That is why we focus on neighborhood, relocation and seller searches, where a local expert site can compete.

Does this work for a single new development?

Yes. For a developer we cover the project name, the area, the property types and the questions buyers ask about new builds.

Do you include search volumes?

Each group gets a relative priority. You can check exact monthly numbers in Google Keyword Planner or your SEO tool.

Did not find your answer?

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