Awareness campaign postsContent Plans

Social media plan for an awareness month or cause day

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Social media plan for an awareness month or cause day

Example result

Example for the Standard package

Social media posts: a month for a neighbourhood plant shop

Monthly plan

#TypeTopic
1Tip3 signs your plant needs a bigger pot
2ProductNew arrivals: trailing plants for shelves
3StoryHow our oldest monstera survived a move
4Engagement"Name this plant" quiz
5TipWinter watering: why less is more
6EventSaturday repotting workshop
7–12MixPet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer

Post 1 — Tip

Your plant isn't sulking. It's cramped.

3 signs it's time for a bigger pot:

  1. Roots peeking out of the drainage hole
  2. Water runs straight through without soaking in
  3. New leaves are smaller than the old ones

Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱

#houseplanttips #repotting #plantcare

Picture idea: close-up of roots coming out of a pot, shot from below.

Post 3 — Story

Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.

Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.

What's the oldest plant in your home? Tell us its name below.

Picture idea: Gus by the counter, morning light, the shop cat in the frame.

Post 5 — Tip

Most houseplants die in winter from too much love.

Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.

Save this post for the next cold snap.

#winterplantcare #overwatering

Post 6 — Event

Repotting workshop this Saturday, 11 am.

Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.

Reply "SEAT" in our messages to book.

Picture idea: hands pressing soil around a small fern, flat lay.

Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.

The client and all details are made up.

About this service

Awareness months and days, such as Breast Cancer Awareness Month, Mental Health Awareness Week or World Diabetes Day, are crowded, and posts that only repeat the slogan get lost. We plan your posts for the period around your organisation's real work: facts with links to official sources, stories (shared with consent), practical actions followers can take, ways to donate or volunteer and a closing thank-you. Sensitive topics follow safe messaging guidance, for example no details of self-harm methods and always a link to help.

What is included

  • What you getA social media plan for an awareness month or day with dated posts, fact posts with sources, story and action posts and a thank-you, as text on the order page.
  • Dated posting planLead-up, the day or month, and after
  • Facts with sourcesFrom official bodies, linked
  • Story postsOnly stories shared with consent
  • Clear actionsDonate, screen, volunteer or share
  • Safe messagingCareful wording on sensitive topics

How it works

  1. 1
    CauseYou share the date, work and goals
  2. 2
    PlanningWe plan and write the posts
  3. 3
    PostingYou publish and respond to comments

What we need from you

Your organisation and its work, which awareness month or day, your platforms, facts or reports you rely on, stories you have permission to share, what you want followers to do (donate, screen, volunteer) and topics to handle carefully.

We will ask you:

  • Which awareness month or day is it, and what does your organisation do?
  • What should followers do?
  • Which facts or reports should we rely on?
  • Are there topics to handle carefully?

Compare packages

PackagesBasicAwareness day posts$12StandardAwareness week$25PremiumAwareness month$45
Deadline2 days3 days5 days
Revisions123
Posts51225
Length per postup to 1,000 charactersup to 1,500 charactersup to 1,500 characters
Platforms1up to 2up to 3
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can posts give health advice?

No. Posts share facts from official sources and point people to doctors or helplines for personal advice.

Can you write a fundraising appeal?

Yes, as part of the plan, using your real goal and how donations are used. We do not invent figures.

How do you check the date for next year?

Many awareness dates are fixed, but some weeks move. We check them as of the order date and link the official page.

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Order · $25· 3 days