Customer content campaignsContent Plans

Customer content campaign plan: hashtag challenge and prompts

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Customer content campaign plan: hashtag challenge and prompts

Example result

Example for the Standard package

Social media posts: a month for a neighbourhood plant shop

Monthly plan

#TypeTopic
1Tip3 signs your plant needs a bigger pot
2ProductNew arrivals: trailing plants for shelves
3StoryHow our oldest monstera survived a move
4Engagement"Name this plant" quiz
5TipWinter watering: why less is more
6EventSaturday repotting workshop
7–12MixPet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer

Post 1 — Tip

Your plant isn't sulking. It's cramped.

3 signs it's time for a bigger pot:

  1. Roots peeking out of the drainage hole
  2. Water runs straight through without soaking in
  3. New leaves are smaller than the old ones

Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱

#houseplanttips #repotting #plantcare

Picture idea: close-up of roots coming out of a pot, shot from below.

Post 3 — Story

Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.

Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.

What's the oldest plant in your home? Tell us its name below.

Picture idea: Gus by the counter, morning light, the shop cat in the frame.

Post 5 — Tip

Most houseplants die in winter from too much love.

Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.

Save this post for the next cold snap.

#winterplantcare #overwatering

Post 6 — Event

Repotting workshop this Saturday, 11 am.

Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.

Reply "SEAT" in our messages to book.

Picture idea: hands pressing soil around a small fern, flat lay.

Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.

The client and all details are made up.

About this service

Photos and videos from real customers persuade better than brand posts, but customers only make them when the task is fun, simple and clearly explained. We plan a customer content campaign: the idea and a branded hashtag, a clear challenge or prompt (show your setup, before and after, your favourite way to use it), the announcement posts, weekly prompts to keep entries coming, how to ask permission before reposting, and the rules for a prize if you run one. Prize terms are drafted as points for you to check against local promotion rules.

What is included

  • What you getA customer content campaign plan with the idea and hashtag, challenge rules, announcement and prompt posts, a repost permission message and prize terms points, as text on the order page.
  • Campaign ideaA task customers enjoy doing
  • Branded hashtagChecked for existing public use
  • Announcement and promptsPosts that keep entries coming
  • Repost permissionA message to send before reusing content
  • Prize terms pointsEntry dates, selection and eligibility

How it works

  1. 1
    BriefYou describe the product, prize and dates
  2. 2
    PlanningWe plan the campaign and write posts
  3. 3
    RunningYou launch and collect entries

What we need from you

Your product and customers, the platforms, what customers could show, any prize and its value, campaign dates, what you want to do with the content afterwards, and existing hashtags.

We will ask you:

  • What could customers show with your product?
  • Will there be a prize, and what is it?
  • On which platforms will the campaign run?
  • How do you want to use the content afterwards?

Compare packages

PackagesBasicSimple challenge$15StandardFull campaign$29PremiumMonth-long campaign$55
Deadline2 days3 days5 days
Revisions123
Campaign length1 week2 weeks4 weeks
Posts written4814
Prize terms pointsNoYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can we use customers' photos in ads?

Only with their permission. We write a message asking for it and suggest keeping a record of every yes.

Are the prize terms legally checked?

No. They are points covering dates, eligibility and how winners are chosen. Promotion rules differ by country and platform, so check them before launch.

What if nobody takes part?

The plan starts with your most engaged customers and includes a first entry from your team to show what to do. We cannot promise participation.

Packages
Order · $29· 3 days