Event social plansContent Plans

Social media plan for an event: before, during and after

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  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $29

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Social media plan for an event: before, during and after

Example result

Example for the Standard package

Social media posts: a month for a neighbourhood plant shop

Monthly plan

#TypeTopic
1Tip3 signs your plant needs a bigger pot
2ProductNew arrivals: trailing plants for shelves
3StoryHow our oldest monstera survived a move
4Engagement"Name this plant" quiz
5TipWinter watering: why less is more
6EventSaturday repotting workshop
7–12MixPet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer

Post 1 — Tip

Your plant isn't sulking. It's cramped.

3 signs it's time for a bigger pot:

  1. Roots peeking out of the drainage hole
  2. Water runs straight through without soaking in
  3. New leaves are smaller than the old ones

Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱

#houseplanttips #repotting #plantcare

Picture idea: close-up of roots coming out of a pot, shot from below.

Post 3 — Story

Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.

Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.

What's the oldest plant in your home? Tell us its name below.

Picture idea: Gus by the counter, morning light, the shop cat in the frame.

Post 5 — Tip

Most houseplants die in winter from too much love.

Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.

Save this post for the next cold snap.

#winterplantcare #overwatering

Post 6 — Event

Repotting workshop this Saturday, 11 am.

Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.

Reply "SEAT" in our messages to book.

Picture idea: hands pressing soil around a small fern, flat lay.

Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.

The client and all details are made up.

About this service

An event's social media has three jobs: sell tickets or registrations before, make people who are not there feel they are missing out during, and keep the momentum after for the next edition. We plan all three phases: speaker and programme announcements, countdown and early-bird reminders, templates for live coverage from the venue (quotes, session highlights, behind the scenes), an event hashtag and a recap with thanks and a save-the-date. Templates for live posts have blanks for names and quotes, so your team can post quickly on the day.

What is included

  • What you getAn event social media plan for before, during and after, with a dated calendar, written announcement posts, live coverage templates, a hashtag and recap posts, as text on the order page.
  • Before: announcementsSpeakers, programme and countdown
  • Ticket remindersEarly-bird and last-chance posts
  • During: live templatesQuotes and highlights with blanks
  • Event hashtagShort, unused and easy to type
  • After: recapThanks, highlights and save the date

How it works

  1. 1
    EventYou share dates, programme and platforms
  2. 2
    PlanningWe plan the phases and write posts
  3. 3
    Event dayYour team posts from the templates

What we need from you

The event name, date, place or online format, audience, speakers and programme, ticket deadlines, your platforms, who will post on the day, and the partners or sponsors to mention.

We will ask you:

  • What is the event, and when and where does it take place?
  • Who should come, and how do they register?
  • Who are the speakers or highlights?
  • Who will post during the event?

Compare packages

PackagesBasicSmall event plan$15StandardFull event plan$29PremiumConference plan$55
Deadline2 days3 days5 days
Revisions123
Weeks before the event246
Posts and templates102035
Platforms1up to 2up to 3
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can you check the hashtag is free?

Yes, we check public use of the hashtag as of the order date and suggest alternatives if it is taken.

Do you cover the event live?

No. We write templates and posts in advance; your team or a volunteer posts on the day.

Does it work for online events and webinars?

Yes. Live coverage becomes reminders 'starting in 15 minutes', key takeaways and a replay post.

Packages
Order · $29· 3 days