Blog SEO auditFull SEO

A full SEO audit of a blog: competing posts, archives, old content and internal links, with a plan

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

A full SEO audit of a blog: competing posts, archives, old content and internal links, with a plan

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

A blog that has grown for a few years usually holds the same problems: several posts written for one search query and taking traffic from each other, tag and date archives indexed by the hundred, old posts with dead links and outdated facts, and new posts that no other page links to. We audit the whole blog: indexing and robots.txt, sitemaps, duplicates and archives, titles and headings, overlapping posts, thin and outdated posts, internal links, images, author and article structured data, and how pages load on a phone. The plan says, post by post where needed, what to update, merge, redirect or close from search. You send the link and your main topics. We do not rewrite posts or edit the blog, and we do not promise positions.

What is included

  • What you getA report on the SEO problems found in your blog, covering as many pages as your package has, and a plan ordered by priority that names the posts and archives each fix applies to. You get it on the order page to read or download.
  • Competing postsWhich to merge and which to keep
  • Tags and archivesWhich to index and which to close
  • Old postsUpdate, redirect or remove
  • Internal linksPosts no other page links to
  • Article markupAuthor, date and headings

How it works

  1. 1
    BriefYou send the blog link and main topics
  2. 2
    AuditWe go through posts and archives
  3. 3
    Report and planYou get findings and a plan by priority
  4. 4
    RevisionsYou ask questions or for more detail within your package

What we need from you

A link to the blog, the platform it runs on, your main topics and the posts that matter most to you, the language and countries of your readers, and what has changed lately, such as a drop in visits or a redesign.

We will ask you:

  • Which blog should be audited?
  • What are your main topics?
  • What worries you most?

Compare packages

PackagesBasicBlog up to 50 pages$33StandardBlog up to 500 pages$67PremiumBlog up to 5,000 pages$129
Deadline2 days3 days5 days
Revisions122
Site typeBlogBlogBlog
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Should I delete old posts?

Not as a rule. Posts that still get visits or links are usually worth updating; weak ones on the same topic can be merged. The plan says which is which.

Will you rewrite the posts?

No, the audit says what to change in each post and why. The writing is done by you or your authors.

Does the audit bring back lost traffic?

It finds what on the site may be holding the blog back and in what order to fix it. Traffic also depends on competitors and search updates, so we promise no positions.

Do you need logins to my site or analytics?

No. The audit works from the public pages of the site, so a link is enough. If you have figures from Google Search Console or analytics, describe them in the brief and we take them into account.

Will you make the changes on the site?

No, we do not access sites. The audit is a report with a plan; you or your developer make the changes by following it step by step.

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