SEOLocal site SEO audit
A full SEO audit of a local business site: service and area pages, contacts and phone use, with a plan
Pricefrom $32
Store SEO auditFull SEO
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
A store loses search traffic in ways a brochure site never does: filters and sorting that turn into thousands of near-identical URLs, product pages with the maker's copied description, sold-out items that suddenly return a 404, and categories with a heading and no text. We go through your store from the outside, as a search engine sees it: indexing and robots.txt, sitemaps, duplicates, page titles and descriptions, categories and product pages, product structured data, images, internal links and breadcrumbs, and how pages behave on a phone. You get a report and a fix plan ordered by priority. You send a link and the sections that sell most. The number of pages is set by your package, we do not change the site, and no audit can promise positions in search.
What is included
- What you getA report on the SEO problems found in your store, covering as many pages as your package has, and a fix plan ordered by priority, with each item saying what to change and on which pages. You get it on the order page to read or download.
- Filters and sortingWhich URLs to index and which to close
- CategoriesTitles, text and competition between them
- Product pagesCopied descriptions, photos and structured data
- Sold-out itemsWhat to do with each kind
- Links and speedBreadcrumbs, internal links and heavy pages
How it works
- 1BriefYou send the store link and main sections
- 2AuditWe go through the store page by page
- 3Report and planYou get findings and a plan by priority
- 4RevisionsYou ask questions or for more detail within your package
What we need from you
A link to the store, the platform it runs on, the categories and products that matter most, the countries you sell to, and what worries you: pages not in search, a traffic drop, or slow loading.
We will ask you:
- Which store should be audited?
- Which sections matter most?
- What worries you most?
- Who will make the changes?
Compare packages
| Packages | BasicStore up to 50 pages$34 | StandardStore up to 500 pages$69 | PremiumStore up to 5,000 pages$129 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Site type | Online store | Online store | Online store |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
My store has more pages than the package. What is checked?
Filters and variants can make thousands of URLs. We check up to the number in your package, starting with the sections you name, and say what the rest of the store has in common with them.
Should sold-out products be deleted?
Usually not if they come back or still bring visits. The plan says what to do with each kind: keep, point to a similar item or remove.
Will the audit raise my store in search?
The audit shows what holds the store back and in what order to fix it. Positions depend on competitors and on how the plan is carried out, so we do not promise them.
Do you need logins to my site or analytics?
No. The audit works from the public pages of the site, so a link is enough. If you have figures from Google Search Console or analytics, describe them in the brief and we take them into account.
Will you make the changes on the site?
No, we do not access sites. The audit is a report with a plan; you or your developer make the changes by following it step by step.
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