Store policiesPage Optimization

Store policy pages written for Google Merchant Center review

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  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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Store policy pages written for Google Merchant Center review

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

We write the store policy pages Google Merchant Center reviewers look for: returns and refunds, shipping, contact and about pages, and terms of service. A common reason for a "misrepresentation" suspension is policies that are missing, vague or contradict what the checkout says, so every page states your actual rules plainly: costs, timeframes, conditions and how to reach you. We write from the rules you give us and never invent guarantees you do not offer.

What is included

  • What you getFinished policy pages as a file and as HTML, plus a checklist of the store details Merchant Center compares them with.
  • Returns and refundsWindow, conditions, who pays
  • Shipping policyCosts, times, countries
  • Contact and aboutReal business details
  • Terms of serviceIn larger packages
  • Consistency checklistPolicies vs checkout and feed

How it works

  1. 1
    BriefYou give your real rules and details
  2. 2
    WritingWe write each policy page
  3. 3
    DeliveryYou get pages and a checklist

What we need from you

A link to your store, your real return, refund and shipping rules, the countries you ship to, your business name, address and contact details.

We will ask you:

  • What is your return and refund policy?
  • How and where do you ship?
  • What are your business details?
  • Was your account suspended? For what reason?

Compare packages

Basic2 policy pages$15Standard4 policy pages$29Premium6 policy pages$55
Deadline1 day2 days3 days
Revisions123
Pages246
HTML versionYesYesYes
Consistency checklistYesYesYes
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will this lift my Merchant Center suspension?

Clear policies fix one of the most common causes, but Google reviews the whole store, so approval cannot be promised. Use the checklist before you request a review.

Is this legal advice?

No. The pages are written clearly from your rules. If your country has specific consumer law requirements, have a lawyer review them.

Do you change my Merchant Center settings?

No, we do not access accounts. The checklist shows which settings, such as shipping and returns, should match your new pages.

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