Local profile contentPage Optimization

Google Business Profile description, services and posts

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Google Business Profile description, services and posts

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

We write the texts of your Google Business Profile: the business description within its 750-character limit, a description for each service and a batch of posts for offers, news and events. Texts mention your services and area naturally, in the words local customers use, and stay within Google's rules: no links, phone numbers or promotional shouting in the description, and no keywords stuffed into the business name.

What is included

  • What you getA file with your business description, service descriptions and posts, each within Google's character limits, ready to paste into your profile.
  • Business descriptionWithin 750 characters
  • Service descriptionsOne for each service
  • PostsOffers, updates and events
  • Local wordingYour area, naturally
  • Within Google rulesNo links or phone in description

How it works

  1. 1
    BriefYou share services, area and offers
  2. 2
    WritingWe write the description, services and posts
  3. 3
    DeliveryYou get texts ready to paste

What we need from you

A link to your profile or site, your services and area, what makes you different, and current offers or news for the posts.

We will ask you:

  • What is your business and where?
  • What makes you different?
  • Which services should be described?
  • What should the posts announce?

Compare packages

PackagesBasicDescription, 3 services, 4 posts$12StandardDescription, 10 services, 8 posts$25PremiumDescription, 25 services, 16 posts$45
Deadline1 day2 days3 days
Revisions123
Business descriptionYesYesYes
Service descriptionsup to 3up to 10up to 25
Posts4816
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you need access to my profile?

No. You paste the texts into your profile yourself, from the Google Business Profile manager or Google Maps.

Why no keywords in the business name?

Google's rules require your real business name. Adding keywords can get the profile suspended, so we put them in the description and services instead.

How often should I post?

About once a week keeps the profile active. The larger packages give you posts for one to four months.

Did not find your answer?

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