Course launch postsDistribution & Promotion

Social media plan for a course launch: 30 days of posts

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Social media plan for a course launch: 30 days of posts

Example result

Example for the Standard package

Social media posts: a month for a neighbourhood plant shop

Monthly plan

#TypeTopic
1Tip3 signs your plant needs a bigger pot
2ProductNew arrivals: trailing plants for shelves
3StoryHow our oldest monstera survived a move
4Engagement"Name this plant" quiz
5TipWinter watering: why less is more
6EventSaturday repotting workshop
7–12MixPet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer

Post 1 — Tip

Your plant isn't sulking. It's cramped.

3 signs it's time for a bigger pot:

  1. Roots peeking out of the drainage hole
  2. Water runs straight through without soaking in
  3. New leaves are smaller than the old ones

Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱

#houseplanttips #repotting #plantcare

Picture idea: close-up of roots coming out of a pot, shot from below.

Post 3 — Story

Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.

Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.

What's the oldest plant in your home? Tell us its name below.

Picture idea: Gus by the counter, morning light, the shop cat in the frame.

Post 5 — Tip

Most houseplants die in winter from too much love.

Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.

Save this post for the next cold snap.

#winterplantcare #overwatering

Post 6 — Event

Repotting workshop this Saturday, 11 am.

Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.

Reply "SEAT" in our messages to book.

Picture idea: hands pressing soil around a small fern, flat lay.

Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.

The client and all details are made up.

About this service

A course launch on social media has three phases that need different posts: warm-up weeks that build interest in the problem, cart-open days that explain the offer and answer objections, and the final days with deadline reminders. We plan 30 days of posts across those phases, day by day, with the angle and format for each (story, lesson, student result, behind the scenes, live session reminder), and write the key posts in full. Every result or testimonial comes from what you give us.

What is included

  • What you getA 30-day launch posting plan by phase and day with angle and format for each post, plus fully written key posts with hooks and calls to action, as text on the order page.
  • Three launch phasesWarm-up, cart open, final days
  • Day-by-day planAngle and format for all 30 days
  • Key posts writtenAnnouncement, offer and deadline posts
  • Objection postsTime, price, level and 'is it for me'
  • Event remindersWebinar or live session pushes

How it works

  1. 1
    Launch datesYou share the course, dates and events
  2. 2
    PlanningWe plan 30 days and write key posts
  3. 3
    PostingYou schedule and publish the posts

What we need from you

The course, its price and the cart open and close dates, your platforms and audience size, launch events (webinar, live, challenge), student results you can share, and how you usually post.

We will ask you:

  • When does the cart open and close?
  • Which platforms will you post on?
  • Which launch events are planned?
  • What student results can you share?

Compare packages

PackagesBasicPlan and 5 key posts$15StandardPlan and 12 posts$29PremiumPlan and 25 posts$55
Deadline2 days3 days5 days
Revisions123
Days planned303030
Posts written in full51225
Platforms1up to 2up to 3
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Is this the same as the course launch plan?

No. The launch plan in this section sets dates, webinars and pre-sales; this offer is the social media posts for those dates.

Do you write Stories and Reels scripts?

The plan marks which days suit Stories or short video, with a one-line idea. Full scripts are a separate job.

Can I reuse it for the next launch?

Yes. Change the dates and refresh the results; the phase structure stays the same.

Packages
Order · $29· 3 days