Crowdfunding copySales Copy

Kickstarter or Indiegogo campaign page copy

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Kickstarter or Indiegogo campaign page copy

Example result

Example for the Standard package

Sales copy: ads and landing page for a weekend pottery workshop

Core message

You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.

Ad variants to test

#HeadlineTextAngle
AYour first bowl, this weekendTwo days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed.Outcome
BNever touched clay? Perfect.Our weekend workshop is built for complete beginners. Small group, all materials included.Fear of being bad at it
CA weekend away from screensTwo days, wet clay and a wheel. Leave with mugs and bowls you made yourself.Escape

Call to action on all three: See dates

Landing page

Make your first bowl this weekend

Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.

[Button] Choose your weekend: $240

What happens over two days

  • Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
  • Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
  • Two weeks later: your pieces are fired twice and ready to collect.

Why six people

With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.

What is included

Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.

Questions people ask

I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.

Next weekends fill quickly

Six places per group, three groups a month.

[Button] See dates and book

Objections handled

ObjectionWhere it is answered
"I'll be bad at it"Ad B, FAQ 1
"$240 is a lot"What is included, 3 pieces to keep
"My plans might change"FAQ 2

Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces

The client and all details are made up.

About this service

We write the campaign page for Kickstarter or Indiegogo: the project title and short blurb within the platform limits, the story from the problem to your prototype, what backers get, a realistic timeline, the risks and challenges section and an FAQ. Reward tiers get clear names and descriptions, and nothing in the text promises returns or equity, which the platforms do not allow.

What is included

  • What you getCampaign page copy by section, reward tier descriptions, a risks and challenges text and an FAQ, and in the top package a pre-launch page text and two update posts.
  • Title and blurbWithin Kickstarter and Indiegogo limits
  • Project storyProblem, solution, prototype, team
  • Reward tiersClear names, contents and delivery dates
  • Risks and challengesHonest and reassuring at once
  • Pre-launch and updatesExtra texts in the top package

How it works

  1. 1
    BriefYou describe the project, rewards and plan
  2. 2
    StoryWe shape the campaign narrative
  3. 3
    WritingWe write the page and reward tiers

What we need from you

What the project is and how far it is (idea, prototype, ready for production), the funding goal, reward tiers and prices, the team, the production and shipping plan, and a link to photos or the video.

We will ask you:

  • What stage is the project at?
  • What are the funding goal and reward tiers?
  • When can you realistically ship to backers?
  • Which platform is it for?

Compare packages

PackagesBasicCore campaign page$20StandardFull campaign page$39PremiumCampaign kit$75
Deadline2 days3 days5 days
Revisions123
Story sectionsup to 6up to 9up to 12
Reward tier descriptionsup to 3up to 6up to 10
Pre-launch page and updatesNoNoYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you launch or manage the campaign?

No, we deliver the texts. You create the campaign and publish it on the platform.

Do you write the video script too?

The campaign video script is a separate service, but the page story and the video can share the same structure.

Do you guarantee the campaign gets funded?

No. Funding depends on your audience, product and promotion. A clear and honest page helps backers decide.

Did not find your answer?

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