About this service
We work out what your offer promises, to whom and why it beats the alternatives, and turn it into words your team can reuse everywhere: a value proposition, a positioning statement, taglines, key messages with proof points and an elevator pitch. We start from the customer's problem and the options they already have, not from a list of features.
What is included
- What you getA short messaging document: the value proposition, a positioning statement, tagline options, a message map with proof points for each audience and, in higher packages, an elevator pitch.
- Value propositionOne sentence on what you promise and to whom
- Positioning statementWhere you stand against alternatives
- Tagline optionsShort lines for the site and ads
- Message map with proofKey messages backed by facts
- Elevator pitchWhat to say in 30 seconds
How it works
- 1BriefYou describe the offer, buyers and competitors
- 2AnalysisWe compare you with the alternatives
- 3WordingWe write the proposition and messages
What we need from you
What you sell, who buys it and why, your main competitors or alternatives, the facts and results you can prove, and a link to your site if you have one.
We will ask you:
- Who is your best customer?
- What would they use if you did not exist?
- What do customers praise you for most?
- What facts can back up your claims?
Compare packages
| Packages | BasicCore proposition$15 | StandardMessaging kit$29 | PremiumFull positioning$55 |
|---|---|---|---|
| Deadline | 1 day | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Audience segments | 1 | 2 | 3 |
| Tagline options | 3 | 5 | 8 |
| Elevator pitch | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you check that taglines are free to use as trademarks?
No, we do not run trademark checks. If you plan to register a tagline, check it with a trademark attorney.
Will you interview my customers?
No, we work from what you share. Quotes from reviews or sales calls make the result much sharper.
What do I do with the result?
Use it as the source for your site, ads, pitch deck and sales scripts, so everyone describes the offer the same way.