成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫 Kickstarter 或 Indiegogo 的募資頁面：符合平台字數限制的專案標題與簡介、從問題寫到您原型的故事、贊助者能得到什麼、務實的時程表、風險與挑戰區塊，以及常見問題。回饋方案有清楚的名稱與描述，文字中也絕不承諾報酬或股權，因為平台不允許。
包含內容
- 您會收到依區塊撰寫的募資頁面文案、回饋方案描述、風險與挑戰文字與常見問題；最高方案另附預備上線頁文字與兩則進度更新貼文。
- 標題與簡介符合 Kickstarter 與 Indiegogo 的字數限制
- 專案故事問題、解決方案、原型、團隊
- 回饋方案名稱、內容與寄送日期清楚明確
- 風險與挑戰既誠實，又讓人安心
- 預備上線與進度更新最高方案提供額外文字
服務流程
- 1需求說明您描述專案、回饋方案與計畫
- 2故事我們整理募資活動的敘事主軸
- 3撰寫我們寫出頁面與回饋方案
需要您提供的資料
專案內容與目前進度（構想、原型、準備量產）、募資目標、回饋方案與價格、團隊、生產與出貨計畫，以及照片或影片的連結。
我們會詢問您：
- 專案目前進行到哪個階段？
- 募資目標與回饋方案是什麼？
- 您實際上何時能出貨給贊助者？
- 是為哪個平台準備的？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會上線或管理募資活動嗎？
不會，我們提供文字。由您建立募資活動並在平台上發布。
你們也會寫影片腳本嗎？
募資影片腳本是另一項服務，但頁面故事與影片可以共用同一個架構。
你們保證募資成功嗎？
不保證。能否達標取決於您的受眾、產品與宣傳。清楚且誠實的頁面能幫助贊助者做決定。
沒有找到您要的答案？