Opt-in pageSales Copy

Opt-in page copy for a lead magnet

Usually ready in 15 minutesRevisions includedQuality check
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Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Opt-in page copy for a lead magnet

Example result

Example for the Standard package

Sales copy: ads and landing page for a weekend pottery workshop

Core message

You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.

Ad variants to test

#HeadlineTextAngle
AYour first bowl, this weekendTwo days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed.Outcome
BNever touched clay? Perfect.Our weekend workshop is built for complete beginners. Small group, all materials included.Fear of being bad at it
CA weekend away from screensTwo days, wet clay and a wheel. Leave with mugs and bowls you made yourself.Escape

Call to action on all three: See dates

Landing page

Make your first bowl this weekend

Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.

[Button] Choose your weekend: $240

What happens over two days

  • Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
  • Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
  • Two weeks later: your pieces are fired twice and ready to collect.

Why six people

With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.

What is included

Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.

Questions people ask

I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.

Next weekends fill quickly

Six places per group, three groups a month.

[Button] See dates and book

Objections handled

ObjectionWhere it is answered
"I'll be bad at it"Ad B, FAQ 1
"$240 is a lot"What is included, 3 pieces to keep
"My plans might change"FAQ 2

Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces

The client and all details are made up.

About this service

An opt-in page trades a free resource for an email address, and visitors give it only when the freebie looks quick to use and clearly useful. We write a short page with a specific headline, three to five bullet points of what is inside, a preview line, a one-field form label and a button that says what they get, not "Submit".

What is included

  • What you getOpt-in page text with headline and button variants, plus the confirmation page and a pop-up version in higher packages.
  • Specific headlineNumber, outcome or time saved
  • What is inside bulletsThree to five concrete items
  • Button and form textSay what they get
  • Privacy lineNo spam, easy unsubscribe

How it works

  1. 1
    BriefYou describe the freebie
  2. 2
    HookWe find the most wanted outcome
  3. 3
    WritingWe write the page and variants

What we need from you

What the lead magnet is (checklist, template, mini-course, quiz), what is inside, who it is for and what you want subscribers to do next.

We will ask you:

  • What exactly is in the lead magnet?
  • Who is it for and what are they struggling with?
  • What happens after they sign up?

Compare packages

PackagesBasicOpt-in page$10StandardPage + confirmation$20PremiumPage, pop-up and A/B$39
Deadline1 day2 days3 days
Revisions123
Page versions112 + pop-up
Headline variants355
Confirmation pageNoYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can you write the lead magnet itself?

Not here; this order covers the page that offers it. Tell us its content so the page describes it accurately.

Should I ask for a name as well as email?

Every extra field lowers sign-ups. We usually suggest email only, unless you really personalise the follow-up.

Does it fit ConvertKit, Mailchimp or Systeme?

Yes, it is plain text you paste into any landing or form builder.

Did not find your answer?

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