Decision matrixCognitive Tasks

Decision matrix comparing your options against your criteria

Delivery from 2 daysRevisions includedQuality check
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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $25

The money is reserved when you pay and released only once you accept the work.

Decision matrix comparing your options against your criteria

Example result

Example for the Standard package

Market overview: dog grooming salons in a mid-sized town

Competitor comparison

CompetitorFormatFull groom, medium dogOnline bookingOpening hoursExtrasReviews (avg / count)
Waggy Tails SalonSalon, town centre£52YesTue–Sat 9–17Teeth cleaning £84.8 / 312
The Groom RoomSalon + daycare£58YesMon–Sat 8–18Daycare £28/day4.6 / 190
Pawfect CutsHome-based groomer£40No, phone onlyBy appointment—4.9 / 64
Fluff & BuffSalon in pet store£45YesDaily 10–1810% off pet food4.1 / 141
Silver Coat SpaPremium salon£70YesWed–Sun 9–16Blueberry facial £124.7 / 88
Valley Mobile GroomingMobile van£60Form, reply in 48 hMon–Fri—4.3 / 37

Sources

CompetitorWhere the data comes fromChecked
Waggy Tails SalonWebsite price page; map listing reviews08.09.2026
The Groom RoomWebsite; social media price post from August08.09.2026
Pawfect CutsSocial media page; price confirmed in a reply to a public comment09.09.2026
Fluff & BuffPet store website, grooming section09.09.2026
Silver Coat SpaWebsite price list (PDF)09.09.2026
Valley Mobile GroomingWebsite; map listing10.09.2026

Key findings

  1. Price range for a medium dog is £40–70, with most salons at £45–58.
  2. Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
  3. Instant online booking is standard for salons; phone-only booking is now the exception.
  4. Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.

Opportunities for Tidy Paws

  • Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
  • Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.

Honest limits

  • Prices are list prices; discounts and size surcharges may differ in practice.
  • Review counts reflect public listings on the dates checked, not total customers.
  • No data on revenue or market share is publicly available for these businesses.

Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.

The client and all details are made up.

About this service

When you are choosing between three accountants, four CRMs or two warehouses, the comparison usually lives in your head and changes with each sales call. You give us the options and what matters to you, with a weight for each criterion, and we fill in every cell from the options' public websites, pricing pages and independent reviews. Each option gets a weighted score, and you see where the winner is strong and where it is only good enough.

What is included

  • What you getA decision matrix with your options as columns and weighted criteria as rows, a score and a source link for each cell, a ranking and a short note on trade-offs, as text you can copy or download as a file.
  • Your criteria, your weightsNot a generic checklist
  • Evidence per cellA fact and a source link
  • Weighted scoreRanking you can recalculate
  • Deal-breakers checkedOptions that fail are marked
  • Trade-off noteWhat you give up with each choice

How it works

  1. 1
    BriefYou list the options and criteria
  2. 2
    ResearchWe research and score each option
  3. 3
    DeliveryYou get the matrix and ranking

What we need from you

The options you are choosing between (names or links), your criteria and how important each one is, deal-breakers, your budget and anything a vendor has already told you.

We will ask you:

  • Which options are you choosing between?
  • Which criteria matter, and how much?
  • Is there anything that rules an option out?
  • What is your budget or price limit?

Compare packages

PackagesBasicUp to 3 options$12StandardUp to 5 options$25PremiumUp to 8 options$45
Deadline2 days3 days5 days
Revisions123
Optionsup to 3up to 5up to 8
Criteriaup to 6up to 10up to 15
Trade-off noteShortYesDetailed
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you choose the option for me?

The matrix ranks the options by your own weights. The final decision stays with you, and you can change a weight and see the ranking shift.

What if an option does not publish its prices?

We mark the cell as not public and add a question you can ask in a sales call, so the gap is visible.

Can I compare non-software options, like venues or contractors?

Yes. Any options with public information work: suppliers, schools, cities, services or products.

Packages
Order · $25· 3 days