Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Text rewrite: "About us" page of a family bakery for new customers
Before (excerpt)
It all began many, many years ago, back in 1987, when our grandmother Rosa, who had always loved baking ever since she was a little girl growing up in the countryside, decided, after a lot of thinking and with the support of the whole family, to open a small bakery on Mill Lane. In those days there were not so many bakeries around and people really appreciated having fresh bread. Over the years, we have grown a lot and nowadays we bake more than 40 kinds of bread and pastries every day, and we also try our best to use local ingredients whenever it is possible to do so.
After (excerpt)
Baking on Mill Lane since 1987
Rosa opened our first bakery on Mill Lane in 1987 with one oven and three recipes from her village. Today her grandchildren run two shops and bake more than 40 kinds of bread and pastries every morning.
We still work the way she did: long, slow fermentation, flour from a mill 30 miles away and butter from a local dairy. As Rosa put it, "Good bread needs time, not tricks."
For cafés and restaurants
Since 2024 we also bake for cafés. Order by 2 pm and your bread arrives before 7 am the next day, six days a week.
Summary of changes
| What | Before | After |
|---|---|---|
| Length | 1,380 words | 790 words (−43%) |
| Structure | One long story in 11 paragraphs | 4 sections: our story, how we bake, for cafés, visit us |
| Audience | Neighbours who know the family | New customers and café owners |
| Sentences | Average 31 words | Average 14 words |
What was changed:
- Repeated ideas cut (the "love of baking" appeared 5 times; now once, through what Rosa did)
- Vague phrases like "try our best to use local ingredients" replaced with the concrete facts you gave us elsewhere on the page (the mill, the dairy)
- A new section for cafés built only from the wholesale details in your brief (order time, delivery time, days)
- Headings added so a café owner can find "For cafés" without reading the whole story
What stayed exactly the same: the year 1987, Mill Lane, "more than 40 kinds", the 30-mile distance to the mill and Rosa's quote, word for word.
Client: Larkfield Bakery, a family bakery with two shops and a new wholesale line for cafés Input: the "About us" page, 1,380 words, written 10 years ago for neighbours who already knew the family Brief: rewrite for café owners and new customers; keep it warm but shorter and more concrete; keep all dates, numbers and the grandmother's quote unchanged
The client and all details are made up.
About this service
After ten user or research interviews the notes pile up faster than anyone can read them, and the loudest participant tends to shape the conclusions. We read every transcript or set of notes, group what people said into themes, count how many participants raised each one and back every theme with verbatim quotes tagged by participant. Contradictions and one-off comments are kept separate, so a single strong opinion does not look like a pattern.
What is included
- What you getA themes report with a short description of each theme, how many participants mentioned it and supporting quotes, plus a theme-by-participant table in the higher packages. You get it as text on the order page and as a Word (.docx) file.
- Themes, not summariesPatterns across people, not interview by interview
- Mention countsHow many participants raised each theme
- Verbatim quotesTagged by participant, never reworded
- Outliers kept apartOne-off views and contradictions flagged
- Tied to your questionsThemes mapped to what you set out to learn
How it works
- 1MaterialYou send transcripts and research questions
- 2CodingWe tag statements and group them into themes
- 3ReportYou get themes with counts and quotes
What we need from you
Interview transcripts or notes as Word, PDF or Excel files or pasted text, with participants labelled by name or code, your research questions and any themes you already suspect.
We will ask you:
- What did the interviews set out to learn?
- Who were the participants?
- Should names be replaced with codes in the report?
- Do you already see themes you want tested?
Compare packages
| Packages | BasicUp to 3 interviews$15 | StandardUp to 8 interviews$29 | PremiumUp to 15 interviews$55 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Interviews | up to 3 | up to 8 | up to 15 |
| Total source length | up to 5,000 words | up to 12,000 words | up to 22,000 words |
| Theme-by-participant table | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you work from audio recordings?
This service reads text. If you only have recordings, order a transcription first and send us the transcripts.
Are the quotes edited?
No. Quotes are copied as they appear in your transcripts, with only obvious filler words trimmed and marked with an ellipsis.
Is the result statistically valid?
Qualitative interviews show what matters and why, not how common it is in the whole market. Counts tell you how many of your participants said it, nothing more.