Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
Before writing any page it helps to know how many visitors, leads and calls you need to reach your sales goal, and which step is most likely to leak. We map your funnel step by step, from traffic source through opt-in, nurture, offer and checkout or call, and work backwards from your revenue target to the conversion rate each step needs, marking which rates come from your data and which are assumptions to replace once you have numbers. For each step we say what page or message it needs and what to measure.
What is included
- What you getA funnel map with every step, the target conversion and volume for each, the page or message it needs and the metric to watch, as text and tables on the order page.
- Step-by-step mapFrom first click to purchase
- Backward mathsVolumes each step must deliver
- Data vs assumptionsEach rate marked by its source
- Assets per stepPage, email, message or call
- Leak to fix firstThe weakest step to work on
How it works
- 1NumbersYou share the offer, goal and known data
- 2MappingWe map the steps and calculate targets
- 3DeliveryYou get the map and what to build
What we need from you
Your offer and price, the monthly sales or revenue goal, where traffic comes from now, any numbers you know (visitors, sign-ups, sales), and whether you sell by checkout or by call.
We will ask you:
- What do you sell, and at what price?
- What is your monthly sales or revenue goal?
- Which numbers do you already know?
- Do customers buy online or after a call?
Compare packages
| Packages | BasicSimple funnel map$15 | StandardFull funnel map$29 | PremiumFunnel map with scenarios$55 |
|---|---|---|---|
| Deadline | 1 day | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Funnel steps | up to 4 | up to 6 | up to 8 |
| Traffic sources | 1 | 2 | up to 3 |
| Scenarios | 1 | 2 | 3 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Where do benchmark rates come from?
From your own numbers first. Where you have none, we use a cautious assumption, label it clearly and tell you how to measure the real figure.
Do you write the pages too?
Not in this offer. The map tells you which pages are needed; the funnel copy offers in this section write them.
Can you draw it as a diagram?
We deliver it as numbered steps and tables you can copy into Miro, Whimsical or a slide.