成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們釐清您的產品承諾了什麼、對誰承諾，以及為什麼比其他選擇更好，並轉化為您的團隊可以到處重複使用的文字：價值主張、定位說明、標語、附佐證的關鍵訊息，以及電梯簡報。我們從客戶的問題和他們現有的選項出發，而不是從功能清單開始。
包含內容
- 您會收到一份簡短的訊息文件：價值主張、定位說明、標語選項、依各受眾整理並附佐證的訊息地圖；較高方案另附電梯簡報。
- 價值主張一句話說明您承諾什麼、對誰承諾
- 定位說明您相對於其他選擇的位置
- 標語選項適用於網站與廣告的短句
- 附佐證的訊息地圖以事實支持的關鍵訊息
- 電梯簡報30 秒內該說什麼
服務流程
- 1需求說明您描述產品、買家與競爭對手
- 2分析我們把您與其他選擇相比較
- 3撰寫我們寫出價值主張與訊息
需要您提供的資料
您銷售的產品、誰購買及原因、主要競爭對手或替代方案、您能證明的事實與成果，以及您的網站連結（如果有的話）。
我們會詢問您：
- 誰是您最理想的客戶？
- 如果沒有您，他們會用什麼？
- 客戶最常稱讚您什麼？
- 有哪些事實可以支持您的說法？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會確認標語可以註冊為商標嗎？
不會，我們不進行商標查詢。如果您打算註冊標語，請向商標律師確認。
你們會訪談我的客戶嗎？
不會，我們依據您提供的資料進行。若能附上評價或業務通話中的客戶說法，成果會精準許多。
拿到成果後我該怎麼運用？
可作為您網站、廣告、簡報與銷售話術的依據，讓每個人都用相同的方式描述您的產品。
沒有找到您要的答案？