成果範例
標準版方案範例
Explainer video script: a meal-prep delivery service
Scene breakdown
| # | Time | On screen | Voice-over / dialogue |
|---|---|---|---|
| 1 | 0:00–0:08 | Hook. A fridge door opens: half a lemon, ketchup, one sad egg. | "It's 8 pm. You've worked ten hours. And this is dinner." |
| 2 | 0:08–0:20 | Montage: delivery app scrolling, greasy takeaway bag, receipt total $34. | "So you order takeaway. Again. It costs too much, and you still feel tired after it." |
| 3 | 0:20–0:35 | Logo reveal. Bright kitchen, a chef plating a bowl. | "GreenBox Kitchen cooks real food for your week — fresh, balanced, and ready in three minutes." |
| 4 | 0:35–1:00 | Phone screen: choosing 5 meals from a weekly menu. | "Every Thursday you pick your meals for next week. Spicy, vegetarian, high-protein — mix whatever you like." |
| 5 | 1:00–1:20 | Courier at a door on Sunday, cooler bag handed over. | "On Sunday we deliver everything chilled, in one bag, in a two-hour slot you choose." |
| 6 | 1:20–1:40 | Microwave timer: 3:00. Steam, a fork digs in. | "On a weeknight, it's three minutes from fridge to plate. No shopping, no washing up." |
| 7 | 1:40–2:00 | Text cards: "From $9.50 a meal", "Skip any week", "Recyclable packaging". | "Meals start at $9.50. Skip or pause any week. And every container goes in your recycling bin." |
| 8 | 2:00–2:15 | Customer (actor) at a desk, smiling. | Priya: "I stopped stressing about dinner. And I've saved about $200 a month." |
| 9 | 2:15–2:30 | CTA. Fridge from scene 1, now full of labelled boxes. Website and code on screen. | "Your first week is 30% off with code FIRSTBOX. GreenBox Kitchen — dinner, sorted." |
Production notes
- Total runtime: ~2:30 at a relaxed reading pace (about 300 words)
- Scenes 1 and 9 use the same fridge for a before/after payoff
- Scene 8 can be replaced with a real customer review if you have one
- Music: light, upbeat acoustic; drop it out on the hook line in scene 1
Title ideas
- What's in your fridge at 8 pm? | GreenBox Kitchen
- Real dinners in 3 minutes — how GreenBox Kitchen works
- Stop ordering takeaway: a week of meals, delivered
Short cut-down (15 seconds, bonus)
Scene 1 → scene 6 → scene 9 with the line: "Ten-hour day? Dinner's three minutes away. GreenBox Kitchen."
Client: GreenBox Kitchen, a local meal-prep delivery service. Format: 2.5-minute explainer for the website and YouTube. Audience: busy professionals 25–40. Tone: warm, quick, a little funny.
客戶與所有細節皆為虛構。
關於此服務
贊助者在募資影片的前半分鐘，就決定是否繼續往下看回饋方案。我們圍繞他們信任您所需的內容撰寫腳本：立即展示產品運作、它解決的問題、團隊以及您為何能交付，並給出明確的現在就贊助的理由，例如早鳥回饋。每個場景都說明要拍什麼，因此小預算也能完成。
包含內容
- 您會收到逐場景的募資影片腳本，包含要拍攝的內容、口述台詞與時間；進階版另附簡短的預告版本。以文字及檔案形式交付。
- 產品優先開場幾秒就展示其運作
- 創辦人故事為什麼是你，為什麼是現在
- 建立信任原型、進度與計畫
- 號召贊助早鳥與擴充目標
- 低預算鏡頭清單可以自己拍攝的場景
服務流程
- 1活動簡介您分享產品、團隊與回饋方案
- 2故事我們建立信任與急迫感的敘事弧線
- 3講稿我們撰寫場景、台詞與鏡頭清單
需要您提供的資料
產品及其階段（原型或已完成）、它解決的問題、您的團隊、募資目標與回饋方案層級，以及您能拍攝的畫面。
我們會詢問您：
- 產品是什麼？目前處於什麼階段？
- 是 Kickstarter 還是 Indiegogo？目標是什麼？
- 團隊有哪些人？誰會出鏡？
- 您有哪些回饋方案與早鳥優惠？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
募資活動會達標嗎？
我們無法保證募資成功；這取決於產品、受眾與宣傳。清楚的影片能幫助贊助者信任您。
你們也會撰寫募資頁面嗎？
此訂單不包含。腳本遵循相同的故事，因此很容易重複用在頁面上。
我們的產品還只是原型，這樣可以嗎？
可以。我們會誠實地將它呈現為原型，並說明邁向量產的路徑，這正是贊助者期待的。
沒有找到您要的答案？