成果範例
標準版方案範例
Explainer video script: a meal-prep delivery service
Scene breakdown
| # | Time | On screen | Voice-over / dialogue |
|---|---|---|---|
| 1 | 0:00–0:08 | Hook. A fridge door opens: half a lemon, ketchup, one sad egg. | "It's 8 pm. You've worked ten hours. And this is dinner." |
| 2 | 0:08–0:20 | Montage: delivery app scrolling, greasy takeaway bag, receipt total $34. | "So you order takeaway. Again. It costs too much, and you still feel tired after it." |
| 3 | 0:20–0:35 | Logo reveal. Bright kitchen, a chef plating a bowl. | "GreenBox Kitchen cooks real food for your week — fresh, balanced, and ready in three minutes." |
| 4 | 0:35–1:00 | Phone screen: choosing 5 meals from a weekly menu. | "Every Thursday you pick your meals for next week. Spicy, vegetarian, high-protein — mix whatever you like." |
| 5 | 1:00–1:20 | Courier at a door on Sunday, cooler bag handed over. | "On Sunday we deliver everything chilled, in one bag, in a two-hour slot you choose." |
| 6 | 1:20–1:40 | Microwave timer: 3:00. Steam, a fork digs in. | "On a weeknight, it's three minutes from fridge to plate. No shopping, no washing up." |
| 7 | 1:40–2:00 | Text cards: "From $9.50 a meal", "Skip any week", "Recyclable packaging". | "Meals start at $9.50. Skip or pause any week. And every container goes in your recycling bin." |
| 8 | 2:00–2:15 | Customer (actor) at a desk, smiling. | Priya: "I stopped stressing about dinner. And I've saved about $200 a month." |
| 9 | 2:15–2:30 | CTA. Fridge from scene 1, now full of labelled boxes. Website and code on screen. | "Your first week is 30% off with code FIRSTBOX. GreenBox Kitchen — dinner, sorted." |
Production notes
- Total runtime: ~2:30 at a relaxed reading pace (about 300 words)
- Scenes 1 and 9 use the same fridge for a before/after payoff
- Scene 8 can be replaced with a real customer review if you have one
- Music: light, upbeat acoustic; drop it out on the hook line in scene 1
Title ideas
- What's in your fridge at 8 pm? | GreenBox Kitchen
- Real dinners in 3 minutes — how GreenBox Kitchen works
- Stop ordering takeaway: a week of meals, delivered
Short cut-down (15 seconds, bonus)
Scene 1 → scene 6 → scene 9 with the line: "Ten-hour day? Dinner's three minutes away. GreenBox Kitchen."
Client: GreenBox Kitchen, a local meal-prep delivery service. Format: 2.5-minute explainer for the website and YouTube. Audience: busy professionals 25–40. Tone: warm, quick, a little funny.
客戶與所有細節皆為虛構。
關於此服務
產品示範之所以失敗，是因為把每個選單逛一遍，而不是展示完成一件事。我們圍繞使用者的問題與在您的產品中達成結果的最短路徑來建構腳本：每一步要點什麼、畫面會出現什麼、旁白說什麼，功能名稱則與您介面上的完全一致。適用於螢幕錄製的 SaaS 示範、新手上路教學與銷售示範影片。
包含內容
- 您會得到什麼一份逐步腳本，含每個步驟的旁白、螢幕操作與標註文字，另附時間配置與 2 個標題構想。以文字與檔案交付。
- 從問題出發觀眾想完成的事
- 逐一點擊的操作畫面上要錄製的內容
- 旁白搭配每個動作的簡短台詞
- 標註放大與畫面文字說明
- 下一步試用、預約或下一支教學
服務流程
- 1產品導覽您說明產品與要展示的任務
- 2腳本我們撰寫旁白與螢幕操作
- 3錄製由您依腳本錄製螢幕
需要您提供的資料
產品的功能與對象、影片要展示的任務、畫面與按鈕的確切名稱、目標長度，以及產品連結或現有的示範（如有）。
我們會詢問您：
- 觀眾看完後應該能做到什麼？
- 是給潛在客戶還是現有使用者？
- 會展示哪些畫面與按鈕？
- 影片應該多長？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們需要產品的使用權限嗎？
不需要。請描述步驟，或附上公開頁面或現有示範的連結；我們不會登入您的產品。
冗長的教學可以拆成多支短影片嗎？
可以，進階版涵蓋最多 4 支短教學，總長最多 10 分鐘。
你們會錄製螢幕嗎？
不會，由您或您的團隊依腳本錄製。
沒有找到您要的答案？