成果範例
標準版方案範例
Explainer video script: a meal-prep delivery service
Scene breakdown
| # | Time | On screen | Voice-over / dialogue |
|---|---|---|---|
| 1 | 0:00–0:08 | Hook. A fridge door opens: half a lemon, ketchup, one sad egg. | "It's 8 pm. You've worked ten hours. And this is dinner." |
| 2 | 0:08–0:20 | Montage: delivery app scrolling, greasy takeaway bag, receipt total $34. | "So you order takeaway. Again. It costs too much, and you still feel tired after it." |
| 3 | 0:20–0:35 | Logo reveal. Bright kitchen, a chef plating a bowl. | "GreenBox Kitchen cooks real food for your week — fresh, balanced, and ready in three minutes." |
| 4 | 0:35–1:00 | Phone screen: choosing 5 meals from a weekly menu. | "Every Thursday you pick your meals for next week. Spicy, vegetarian, high-protein — mix whatever you like." |
| 5 | 1:00–1:20 | Courier at a door on Sunday, cooler bag handed over. | "On Sunday we deliver everything chilled, in one bag, in a two-hour slot you choose." |
| 6 | 1:20–1:40 | Microwave timer: 3:00. Steam, a fork digs in. | "On a weeknight, it's three minutes from fridge to plate. No shopping, no washing up." |
| 7 | 1:40–2:00 | Text cards: "From $9.50 a meal", "Skip any week", "Recyclable packaging". | "Meals start at $9.50. Skip or pause any week. And every container goes in your recycling bin." |
| 8 | 2:00–2:15 | Customer (actor) at a desk, smiling. | Priya: "I stopped stressing about dinner. And I've saved about $200 a month." |
| 9 | 2:15–2:30 | CTA. Fridge from scene 1, now full of labelled boxes. Website and code on screen. | "Your first week is 30% off with code FIRSTBOX. GreenBox Kitchen — dinner, sorted." |
Production notes
- Total runtime: ~2:30 at a relaxed reading pace (about 300 words)
- Scenes 1 and 9 use the same fridge for a before/after payoff
- Scene 8 can be replaced with a real customer review if you have one
- Music: light, upbeat acoustic; drop it out on the hook line in scene 1
Title ideas
- What's in your fridge at 8 pm? | GreenBox Kitchen
- Real dinners in 3 minutes — how GreenBox Kitchen works
- Stop ordering takeaway: a week of meals, delivered
Short cut-down (15 seconds, bonus)
Scene 1 → scene 6 → scene 9 with the line: "Ten-hour day? Dinner's three minutes away. GreenBox Kitchen."
Client: GreenBox Kitchen, a local meal-prep delivery service. Format: 2.5-minute explainer for the website and YouTube. Audience: busy professionals 25–40. Tone: warm, quick, a little funny.
客戶與所有細節皆為虛構。
關於此服務
說明影片常見的錯誤是羅列功能。我們把腳本寫成一個短故事：使用者遇到的問題、您的產品介入的時刻、實際使用中展示的兩三項主要功能，以及明確的下一步。節奏約每分鐘 140 字，讓旁白符合長度，動畫師也能取得逐場景的描述。
包含內容
- 您會收到逐場景的腳本，包含旁白文字、供動畫或螢幕錄影使用的畫面描述、時間點與行動呼籲。以文字及檔案形式交付。
- 先講問題讓觀眾認出自己
- 功能在使用中展現以好處呈現，而非條列
- 動畫備註每個場景畫面上要出現什麼
- 計時的旁白字數配合影片長度
- 單一行動呼籲註冊、預約示範或下載
服務流程
- 1產品簡介您說明產品與受眾
- 2故事我們挑選問題與關鍵功能
- 3講稿我們撰寫場景、旁白與時間
需要您提供的資料
產品的功能、服務對象、解決的問題、要展示的 2 或 3 項功能、影片將用於何處，以及您希望觀眾採取的行動。
我們會詢問您：
- 您的產品做什麼？服務誰？
- 哪 2 或 3 項功能最重要？
- 影片會在哪裡播放？
- 會是動畫還是螢幕錄影？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會製作動畫嗎？
不會，此訂單涵蓋的是腳本。腳本的寫法能讓動畫師或影片剪輯師直接據以製作。
可以是螢幕錄影的示範嗎？
可以。我們會針對每句台詞說明要錄製哪些畫面與點擊。
你們能配合我們的品牌語調嗎？
可以。請提供您的網站或品牌指南，我們會依循其措辭。
沒有找到您要的答案？