Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Blogs and news sites need Article or NewsArticle markup that agrees with the page: the headline, the real publish and update dates, the image, the publisher, and authors marked as Person with a link to their profile page. Common problems are the theme setting the site name as author, update dates that change on every edit, and author pages with no markup at all. We review your article and author templates and write JSON-LD for both, so each article points to a properly described author and publisher.
What is included
- What you getA review of the current article markup and JSON-LD templates for your article pages, author pages and publisher, with notes on dates, bylines and how your theme or plugin should fill them.
- Article typeArticle, BlogPosting or NewsArticle
- Honest datesPublished and real update dates
- Author as PersonName, profile URL and sameAs links
- Author pagesProfilePage markup for each author
- PublisherOrganization with logo, set once
How it works
- 1TemplatesYou send article and author pages
- 2ReviewWe check what the theme outputs
- 3MarkupYou get JSON-LD templates
What we need from you
A link to the site, two or three article URLs and author page URLs, your CMS and SEO plugin, and for each author their name, role and public profiles you want linked.
We will ask you:
- Is the site a blog, a magazine or a news site?
- Which CMS and SEO plugin do you use?
- Who are the authors, and which profiles should be linked?
Compare packages
| Packages | BasicUp to 3 authors$10 | StandardUp to 10 authors$20 | PremiumUp to 25 authors$39 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Templates reviewed | up to 2 | up to 4 | up to 6 |
| Author profiles marked up | up to 3 | up to 10 | up to 25 |
| Publisher markup | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Does author markup improve rankings?
It does not boost rankings by itself. It helps search engines connect articles to real people and your organisation, which supports trust.
Should I update dateModified when I fix a typo?
No. Only change it for meaningful updates. The notes show how to stop your CMS from changing it on every save.
Can several authors be listed?
Yes, each as a separate Person. Guest authors get the same treatment if they have a profile page.