Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Visitors compare you with competitors in a few open tabs, judging how fast they understand the offer, find the price, trust the company and get to a quote or checkout. We go through your site and three competitors along the same path, from first screen to the main action, and score each step: clarity of offer, pricing visibility, proof and trust signals, ease of contact or purchase and how the site works on a phone. You get a side-by-side comparison and a list of changes to borrow, beat or avoid.
What is included
- What you getA side-by-side UX and conversion comparison of your site and three competitors with step-by-step scores and notes, and a prioritized list of changes for your site.
- Same path, four sitesFirst screen to main action
- Step scoresOffer, price, trust, contact, mobile
- What they do betterIdeas worth borrowing
- Where you leadStrengths to keep or push
- Change listYour fixes by priority
How it works
- 1SitesYou send your site and competitors
- 2WalkthroughWe go through each on one path
- 3ComparisonYou get scores and changes
What we need from you
A link to your site, links to three competitors, the main action you want from visitors and what you think competitors do better.
We will ask you:
- Which three competitors should we compare you with?
- What is the main action you want from visitors?
- What do you think competitors do better?
Compare packages
| Packages | BasicMain path$20 | StandardFull path$39 | PremiumIn-depth comparison$75 |
|---|---|---|---|
| Deadline | 3 days | 5 days | 7 days |
| Revisions | 1 | 2 | 2 |
| Competitors | 3 | 3 | 3 |
| Pages per site | up to 3 | up to 6 | up to 10 |
| Mobile comparison | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is this an SEO comparison?
No. It compares how the sites work for visitors who already arrived. For search visibility, see the SEO gap analysis.
Do you place orders or requests on competitor sites?
No. We go up to the point of sending or paying and never submit anything.
Do you know competitors' conversion rates?
No one can see that from outside. The scores compare how easy each step is, not their actual figures.