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Local competitor overview for a service business

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Local competitor overview for a service business

Example result

Example for the Standard package

Market overview: dog grooming salons in a mid-sized town

Competitor comparison

CompetitorFormatFull groom, medium dogOnline bookingOpening hoursExtrasReviews (avg / count)
Waggy Tails SalonSalon, town centre£52YesTue–Sat 9–17Teeth cleaning £84.8 / 312
The Groom RoomSalon + daycare£58YesMon–Sat 8–18Daycare £28/day4.6 / 190
Pawfect CutsHome-based groomer£40No, phone onlyBy appointment—4.9 / 64
Fluff & BuffSalon in pet store£45YesDaily 10–1810% off pet food4.1 / 141
Silver Coat SpaPremium salon£70YesWed–Sun 9–16Blueberry facial £124.7 / 88
Valley Mobile GroomingMobile van£60Form, reply in 48 hMon–Fri—4.3 / 37

Sources

CompetitorWhere the data comes fromChecked
Waggy Tails SalonWebsite price page; map listing reviews08.09.2026
The Groom RoomWebsite; social media price post from August08.09.2026
Pawfect CutsSocial media page; price confirmed in a reply to a public comment09.09.2026
Fluff & BuffPet store website, grooming section09.09.2026
Silver Coat SpaWebsite price list (PDF)09.09.2026
Valley Mobile GroomingWebsite; map listing10.09.2026

Key findings

  1. Price range for a medium dog is £40–70, with most salons at £45–58.
  2. Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
  3. Instant online booking is standard for salons; phone-only booking is now the exception.
  4. Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.

Opportunities for Tidy Paws

  • Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
  • Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.

Honest limits

  • Prices are list prices; discounts and size surcharges may differ in practice.
  • Review counts reflect public listings on the dates checked, not total customers.
  • No data on revenue or market share is publicly available for these businesses.

Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.

The client and all details are made up.

About this service

For a dentist, plumber, gym or beauty salon, the real competition is the five or ten businesses that show up when someone nearby searches for the service. We look at them the way a customer does: their map listings and ratings, what reviews praise and complain about, services and prices where they publish them, booking options, opening hours and how their websites present them. You see where you stand in your area and what would make customers pick you.

What is included

  • What you getA comparison table of local competitors with ratings, review counts, services, published prices, booking options and hours, review themes, your strengths and gaps and a list of quick wins, with a link and date for every source.
  • Map listingsRatings, review counts, photos, hours
  • Review themesWhat customers love and hate locally
  • Services and pricesWhere competitors publish them
  • Booking and contactOnline booking, chat, phone, response promises
  • Quick winsWhat you can change this month

How it works

  1. 1
    BriefYou name your business and area
  2. 2
    ResearchWe review competitors from public sources
  3. 3
    OverviewYou get the table and quick wins

What we need from you

Your business, the area or city district you serve, your services and prices, competitors you know about and a link to your own listing or site.

We will ask you:

  • What is your business, and which area do you serve?
  • Which competitors do you already know?
  • What makes customers choose you today?
  • What do you want to change after the research?

Compare packages

PackagesBasicUp to 5 local competitors$15StandardUp to 10 local competitors$29PremiumUp to 15 competitors and nearby areas$55
Deadline2 days3 days5 days
Revisions123
Competitors comparedup to 5up to 10up to 15
Review theme analysisNoYesYes
Quick wins listShortYesDetailed
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

How do you choose which competitors to include?

We start with those you name and add businesses that appear prominently in public map and search results for your service in your area.

Can you see their real prices?

Only what they publish on their sites, listings or price lists. Where prices are hidden, the table says so.

Will you improve my map listing?

We list concrete changes for your listing and site, and you make them yourself; we do not need access to your accounts.

Packages
Order · $29· 3 days