Shopify store researchCompetitor Websites

Research of competing Shopify stores in your niche

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Research of competing Shopify stores in your niche

Example result

Example for the Standard package

Market overview: dog grooming salons in a mid-sized town

Competitor comparison

CompetitorFormatFull groom, medium dogOnline bookingOpening hoursExtrasReviews (avg / count)
Waggy Tails SalonSalon, town centre£52YesTue–Sat 9–17Teeth cleaning £84.8 / 312
The Groom RoomSalon + daycare£58YesMon–Sat 8–18Daycare £28/day4.6 / 190
Pawfect CutsHome-based groomer£40No, phone onlyBy appointment—4.9 / 64
Fluff & BuffSalon in pet store£45YesDaily 10–1810% off pet food4.1 / 141
Silver Coat SpaPremium salon£70YesWed–Sun 9–16Blueberry facial £124.7 / 88
Valley Mobile GroomingMobile van£60Form, reply in 48 hMon–Fri—4.3 / 37

Sources

CompetitorWhere the data comes fromChecked
Waggy Tails SalonWebsite price page; map listing reviews08.09.2026
The Groom RoomWebsite; social media price post from August08.09.2026
Pawfect CutsSocial media page; price confirmed in a reply to a public comment09.09.2026
Fluff & BuffPet store website, grooming section09.09.2026
Silver Coat SpaWebsite price list (PDF)09.09.2026
Valley Mobile GroomingWebsite; map listing10.09.2026

Key findings

  1. Price range for a medium dog is £40–70, with most salons at £45–58.
  2. Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
  3. Instant online booking is standard for salons; phone-only booking is now the exception.
  4. Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.

Opportunities for Tidy Paws

  • Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
  • Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.

Honest limits

  • Prices are list prices; discounts and size surcharges may differ in practice.
  • Review counts reflect public listings on the dates checked, not total customers.
  • No data on revenue or market share is publicly available for these businesses.

Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.

The client and all details are made up.

About this service

We study online stores that compete with yours on Shopify and similar platforms, through their public pages: product range and price levels, offers and bundles, shipping and return terms, how product pages are written, trust signals and the apps you can see in use, such as reviews or upsell widgets. You get a side-by-side comparison and a list of things worth testing in your own store. We work only from what any visitor can see.

What is included

  • What you getA comparison table of competing stores with notes on offers, product pages and trust elements, plus recommendations for your store in the higher packages. You get it as text you can paste or download as a file.
  • Range and pricesBestsellers and price levels
  • Offers and termsBundles, free shipping, returns
  • Product pagesPhotos, copy, reviews, upsells
  • Trust signalsReviews, badges, contacts
  • What to testIn Standard and Premium

How it works

  1. 1
    BriefYou share your store and rivals
  2. 2
    ReviewWe go through each store as a shopper
  3. 3
    ComparisonTable, findings and ideas

What we need from you

Your store link, your niche and target market, and competitor stores you know.

We will ask you:

  • What do you sell and in which market?
  • Which competitor stores do you know?
  • What worries you most about your store?
  • Should we include marketplace sellers too?

Compare packages

BasicUp to 5 stores$15StandardUp to 10 stores + ideas$29PremiumUp to 15 stores + ideas$55
Deadline2 days3 days5 days
Revisions123
Stores comparedup to 5up to 10up to 15
Comparison criteriaup to 6up to 9up to 12
Recommendations for your storeNoYesYes
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can you see their sales numbers?

No. Sales and traffic are not public. We use visible signs such as review counts, sold-out items and how often new products appear.

Do you need access to my Shopify admin?

No. We only look at public pages, yours included.

Will you make the changes in my store?

No. You get the comparison and ideas, and make the changes yourself or with your developer.

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