Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Software buyers search in three very different ways: your product name, the problem or category ("invoicing software for agencies"), and "alternative to" a tool they already use. We build a separate campaign for each, because they need different bids, ads and landing pages: brand defends your name cheaply, category ads lead with the use case and the trial or demo, and competitor ads speak to switchers without naming the rival in the text. Negatives cut out "free", "open source", "login", "jobs", "tutorial" and student searches that never turn into a paying account.
What is included
- What you getBrand, category and competitor search campaigns for your product, with ad groups by use case, keywords, negatives and ads aimed at trials or demo requests. Delivered as an Excel sheet in Google Ads Editor columns, plus Word setup notes in the Standard and Premium packages; you check, upload and publish the campaign yourself.
- Three intent campaignsBrand, category and competitor kept apart
- Use-case ad groupsOne group per job the software does
- B2B negativesFree, open source, login, jobs, tutorial, student
- Trial and demo adsHeadlines built around your conversion goal
- Clean competitor adsNo rival names in the ad text
How it works
- 1ProductWe study your site, pricing and buyers
- 2BuildWe write the three campaigns and ads
- 3LaunchYou upload, track trials and publish
What we need from you
A link to the site and pricing page, who the product is for (company size, roles, industries), the trial or demo offer, target countries, monthly budget, what a customer is worth to you, and the competitors you want to target, if any. You can attach a sales deck or one-pager as PDF or Word.
We will ask you:
- What should a click lead to?
- Who signs the contract at a typical customer?
- Which competitors do your customers switch from?
- What is a new customer worth to you per year?
Compare packages
| Packages | BasicBrand plus 1 category campaign$25 | StandardUp to 3 campaigns and 10 ad groups$49 | PremiumUp to 5 campaigns and 20 ad groups$89 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 2 / up to 4 | up to 3 / up to 10 | up to 5 / up to 20 |
| Keywords | up to 80 | up to 250 | up to 450 |
| Negative keywords | up to 80 | up to 200 | up to 350 |
| Ads per ad group | 1 | 2 | 2 + all assets |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can I bid on competitor names?
Google generally allows competitor names as keywords, but not in the ad text in many regions. We add them only if you list them, and you check local trademark rules before launch.
Why keep brand in a separate campaign?
Brand clicks are cheap and convert well. Mixed with category terms they hide how expensive real new demand is.
Do you include LinkedIn or Microsoft Ads?
This offer is Google Search. For Bing, which reaches many office desktops, see our Microsoft Ads B2B offer.