Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
In most Shopping campaigns a handful of products takes most of the spend, while others never get a click. Export the products report by item ID and the listing groups report, and we rank every product by cost, clicks, conversions and value to find the ones that spend without selling and the ones that sell but get too little budget. You get a plan for product groups and priorities, plus title and price notes for products that get impressions but few clicks.
What is included
- What you getA Word summary of which products eat the budget and why, and an Excel workbook with every product labelled cut, watch, keep or push, bid suggestions per product group and a change list. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Product rankingCost, conversions and value per item
- A label for each productCut, watch, keep or push
- Zero-click productsImpressions without clicks: title, image or price
- Product group planSplit by margin, season or best sellers
- Starting bidsFrom your margin, as a suggestion
How it works
- 1Product exportYou export performance by item ID
- 2RankingWe sort and label every product
- 3RegroupingYou rebuild product groups as you see fit
What we need from you
The products report by item ID and the listing groups report as CSV, Excel (.xlsx) or PDF, or screenshots; your margins by product or category and your target ROAS.
We will ask you:
- Do margins differ much between your products?
- Do you use custom labels in the feed?
- Which products must stay in ads whatever they cost?
- Is this Standard Shopping or Shopping inside Performance Max?
Compare packages
| Packages | Basic1 products report, up to 400 rows$19 | StandardUp to 3 reports, 1,000 product rows$39 | PremiumUp to 5 reports, 1,500 rows, 2 periods$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Product rows | up to 400 | up to 1,000 | up to 1,500 |
| Product group plan | top 10 changes | full plan with bids | plan with two periods compared |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
My feed has 5,000 products. Will it fit?
An order takes up to 1,500 rows. Export products with at least one click or a set number of impressions, or split the catalogue into several orders by category.
Can you fix my titles in Merchant Center?
We suggest title changes for the products that need them; you edit them in Merchant Center or in your store, since we never log in.
What are custom labels for?
They are feed fields that let you group products by margin, season or best sellers. If you add the labels we suggest, the new product groups are easy to build.