Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
A plumber, locksmith, cleaning company or law firm pays for calls and form leads, so the usual waste is clicks from outside the service area, do-it-yourself and job searches, and calls that end after ten seconds. We read your search terms, location, ad schedule and call reports to see which areas, hours and keywords bring real enquiries. Then we suggest negatives, location and schedule changes and new ads that name your area and services.
What is included
- What you getA Word summary of what a lead costs by area, hour and keyword, and an Excel workbook with negatives, location and schedule suggestions and rewritten ads within Google limits. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Service area checkClicks from towns you do not serve
- DIY and job searchesHow to fix, salary, course, licence
- Calls and formsShort calls and spam leads flagged
- Hours and daysWhen leads come and when money burns
- Local ad textsHeadlines up to 30 characters with your area
How it works
- 1ReportsYou export search terms, locations and calls
- 2Lead checkWe match spend to real enquiries
- 3Change listYou apply the changes you agree with
What we need from you
Search terms, locations, ad schedule and call details reports as CSV, Excel (.xlsx) or PDF, or screenshots; the towns or postcodes you serve, your services, hours and what an average job is worth.
We will ask you:
- Which towns or postcodes do you actually serve?
- What counts as a real lead for you?
- What is an average job worth?
- Do you also run Local Services Ads?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports: terms, areas and calls$39 | PremiumUp to 5 reports, 1,500 rows, 2 periods$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| New ads | not included | up to 3 ad groups | up to 6 ad groups |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you cover Local Services Ads?
The review covers Search and Performance Max campaigns. Local Services Ads have no keywords or ad texts, so we only comment on lead types and areas if you upload their lead report.
Can you tell which calls were real customers?
Only from what the report shows: duration, time and area. If you mark calls as good or bad in a spreadsheet, we use that as well.
Will you set the radius for me?
No. We suggest areas to add, bid down or exclude, and you change the location settings in your account.