Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Online stores lose a large share of their Shopping and Performance Max budget on searches for free items, repair guides, wholesale, used goods or products they do not stock. You export the Shopping search terms report and the Performance Max search terms or search term insights, and we sort every term by buying intent and by what it cost against the sales it brought. You get negatives grouped into lists ready to paste, plus terms that deserve their own Search campaign or a place in your product titles.
What is included
- What you getA Word summary of where Shopping and Performance Max money goes on searches that do not sell, and an Excel workbook with negative lists, terms to promote and a change list by priority. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Intent groupsBuying, research, free, used, wrong product
- Shopping negativesExact and phrase lists ready to paste
- Performance Max exclusionsCampaign or account-level lists, where available
- Terms that sellCandidates for a separate Search campaign
- Title hintsBuyer words your product titles miss
How it works
- 1ExportYou download search terms from both campaign types
- 2SortingWe group terms by intent, cost and sales
- 3Your changesYou paste the lists into your account yourself
What we need from you
Search terms exports from Shopping and Performance Max for the same period as CSV, Excel (.xlsx) or PDF, or screenshots; your store link, average margin and target ROAS if you have one.
We will ask you:
- Which products and brands do you actually sell?
- What target ROAS or cost per sale works for you?
- Should searches for your own brand stay in Performance Max?
- Which countries and currency does the report cover?
Compare packages
| Packages | Basic1 search terms report, up to 400 rows$19 | StandardShopping and PMax, up to 1,000 rows$39 | PremiumUp to 5 reports, 1,500 rows, 2 periods$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| On top of negatives | top 10 changes | terms to promote and title hints | periods compared and a 30-day plan |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can Performance Max take negative keywords?
Many accounts now allow campaign-level negatives in Performance Max, and account-level negative lists and brand exclusions apply to it too. We mark which list goes where; if your account does not show the option, the lists still work for Shopping and Search.
Why do you ask for my margin?
A term with sales can still lose money. With your margin we can tell a profitable term from one that only looks good on revenue.
Will you change my product feed?
No. We point out words to add to product titles and descriptions, and you change them in Merchant Center or in your store.