Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
A new visitor gives your homepage a few seconds to answer three questions: what is this, is it for me and what do I do next. Startups and service firms often answer with a clever slogan, a stock photo and three equal buttons instead. We read your first screen as a stranger would, write down what it actually communicates, compare that with what you want it to say, and suggest a clearer headline, supporting line and main call to action.
What is included
- What you getA five-second reading of your homepage: what a stranger understands, what is missing or confusing, and rewritten first-screen texts with a section order for the rest of the page.
- Stranger's readingWhat the first screen actually says
- Message gapsWho it is for, what it costs, why you
- First-screen textsHeadline, subline and button text
- Section orderWhat goes below and in what order
How it works
- 1BriefYou tell us the customer and the goal
- 2ReadingWe read the page as a stranger
- 3RewriteYou get findings and new texts
What we need from you
A link to the homepage, who your typical customer is, the one action you want from a first-time visitor and the main reasons customers choose you.
We will ask you:
- Who is your typical customer?
- What is the one action a first-time visitor should take?
- Why do customers choose you over others?
Compare packages
| Packages | BasicFirst screen$12 | StandardFirst screen + order$25 | PremiumWhole page outline$45 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 2 |
| First-screen variants | 1 | 2 | 3 |
| Section order | No | Yes | Yes |
| Texts for lower blocks | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you redesign the page?
No. You get texts and a block order that your designer or builder can use.
Is this tested with real visitors?
No, it is an expert reading of the page. To compare versions with real traffic, run an A/B test with the new texts.
Can you write the whole homepage?
The top package includes short texts for every block in the proposed order; long sections are a separate copywriting order.